Marketing is key to commercialization – developing a value proposition, identifying paths to market, driving trial and usage, building a brand. Tallwave applies its expertise across strategic and tactical marketing – helping clients define their potential markets, craft strategies to position and distribute your products, and help with the execution.
- Are your marketing programs aligned with your business objectives?
- Do you know who your competition is?
- Do you know how you are / should be positioned in the market?
- Does your company have a complex message or concept that needs to be communicated to multiple constituencies?
- Do you know how to articulate and illustrate your product, service and value to customers and investors?
- Do you know how to price and package your company and your products to increase adoption, value and profit?
Market Landscape Analysis
Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industryand news sources to identify those trends.
Competitive Analysis: Ensuring you have an accurate and non-biased picture of your competition, and every company has competition. What do you know about them, how they market their services/products, how they differentiate themselves in their marketing efforts?
Target Market Analysis: We will help you identify Identifying and sizing target markets, and determine markets that are appropriate for your company’s unique value proposition.
Marketing Strategy & Planning
Positioning & Differentiation: In an increasingly competitive marketplace, especially if you’re in a mature market, how you position yourself and how you differentiate yourself is everything. It all comes down to what position you hold in the mind of the market. This is your core internal strategy statement for marketing execution – and your business strategy. Do you know how you are you different than the alternatives? Can you be specific about what makes you better? Do you know what your key unique benefit is?
Marketing Plans: The best marketing plans support your overall business objectives, and couple solid marketing strategy with flexibility and actionable tactics. We will leverage our decades of marketing expertise with growth-oriented ventures, to develop your marketing strategy and action plan. We understand that things are in a constant state of change, which is why our plans are action-oriented and flexible – not static, academic exercises.
Pricing Strategy: Pricing is a little bit art, a little bit science. At the end of the day, the optimal price is what the market will bear. But what should you charge to maximize demand and profitability for your company? Tallwave will work with your company to determine a strategy that reflects the value of your product or service.
Brand Development
Your brand is not just your logo – it is how you drive future sales. Brands are built by aligning expectations and experiences and keeping the promise you make to your customers. Which makes the words and visuals you use to tell your company’s story all the more important
Core Brand Messaging – It is critical, especially for young companies, to consistency describe their company. How you want others to perceive your company and its value needs to be consistently communicated, whether in a sales call, a website, a presentation or a brochure. Tallwave will develop the foundational elements of the brand message – from the “who, what, where, when, how” to your mission and positioning statements, to your features, benefits and value propositions.
Core Brand Imagery – Consistency isn’t just for your message. The visual elements that represent your company also need to communicate what your brand stands for and remains in customer’s minds. With the right logos, logo standards, colors and core images, you can do just that.