Kailen is also known as “KC” and “Chief” ‘round here. How long have you worked at Tallwave? Forever. No, wait…that’s incorrect. A few years. What is your favorite part of your current role? Easy question. It’s the people. I get to work directly with so many members of our talented team, and…

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Empowering the CMO As The Conductor Of Great Customer Experience

According to surveys done by The Economist Intelligence Unit, approximately 80 percent of all marketers believe their teams need to be restructured, with as many as one-third of them feeling this should be an immediate priority. There are volumes of ideas on how you can restructure your organization based on your vertical,…

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How Great Products Change Our Behaviors

Our culture of convenience certainly wasn’t hatched with the likes of Uber or Amazon alone, but they are great examples of modern-day brands that have completely shifted our behaviors over time. And isn’t that the hallmark of a truly great brand or product? At some point they prompt us to ask, “how…

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Dungeons, Dragons, and Design Workshops

What does orchestrating a Dungeons & Dragons campaign have to do with design and branding workshops? Quite a bit, actually. I agreed to it months ago. The four adventurers arrived at my tabletop largely on-time. I had dice and pencils and most importantly, snacks. I was about to Dungeon Master (DM) my…

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Journey Mapping — You’re Doing It All Wrong

“How do your customers buy your product?” Of all the questions someone could ask you about your business, this one seems far from the hardest to answer. Yet, with the emergence of new marketing channels, multiple screens and digital media, it’s now one of the most complex, dynamic and important questions of…

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Getting to Know You: Ira Siegel, Front End Web Developer

How long have you worked at Tallwave? A little over 1.5 years, including Ethology. What is your favorite part of your current role? Seeing designs come to life in the browser. I’m always learning, and enjoy finding new and more efficient ways to translate these designs along the way. What is one…

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Applying Design Thinking to APIs

Let’s pretend you’re building a software product. Great! Any product of reasonable complexity is going to communicate with another computer type thing at some point. For an Internet enabled product that’s usually a server and a client, though it could also be a gigantic microservice architecture with dozens of components. Either way,…

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Getting Lean with the Experience Marketing Framework

The Experience Marketing Framework “aka” EMF (see the book Digital Sense) was designed to help organizations small and large drive a customer-centric business model that optimizes both reliability and innovation around your customer experience. Since many businesses have deployed some aspect of agile or lean business model design to their current process…

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