We talk a lot about branding here at Tallwave. Why? Because brands drive revenue. Of course, branding exercises are a primary part of the process when launching a company or product, but what if you’re already established? One of the most important exercises you can undertake as an established company is a…

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The 7 Ingredients for Great CX

Great customer experience (CX) is all about the chemistry between your key leadership and organizational teams. One missing ingredient can change or cause the whole recipe to fall apart, to the detriment of the end user. The key to consistently delivering world-class customer experience resides in the following seven commitments: Commitment #1:…

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How To Set Attribution Properly In Omnichannel Retail Strategy

I recently spent the weekend with a few dozen customer experience leaders from retail brands including, J.C. Penney, Michael Kors, Target, Walmart, Timberland, Ashley Furniture, and more. During one of the lunches, the discussion centered around the best practices and lessons learned from the strategic design and implementation of their omnichannel strategies…

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Getting To Know You: Mike West, Design Director

How long have you worked at Tallwave? I’ve been at Tallwave for two and a half years. What is your favorite part of your current role? What I enjoy most is the level of collaboration we have with our clients. From discovery and workshops to production and post-launch iterations, we are constantly…

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The Future of Retail Banking is Disruption

This month I will be joining 2000 marketers and executives from around the country at the Financial Brand Forum 2017 in Las Vegas to discuss Big Ideas and Actionable Insights. Perhaps the biggest idea that bankers must build alignment and innovate around is the quote from Bill Gates that, “Banking is a…

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Getting to Know You: Kailen Campbell, Director of Operations

Kailen is also known as “KC” and “Chief” ‘round here. How long have you worked at Tallwave? Forever. No, wait…that’s incorrect. A few years. What is your favorite part of your current role? Easy question. It’s the people. I get to work directly with so many members of our talented team, and…

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Empowering the CMO As The Conductor Of Great Customer Experience

According to surveys done by The Economist Intelligence Unit, approximately 80 percent of all marketers believe their teams need to be restructured, with as many as one-third of them feeling this should be an immediate priority. There are volumes of ideas on how you can restructure your organization based on your vertical,…

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