We love our interns here at Tallwave. They never cease to inspire and amaze us…and on the frequent occasion, teach us a thing or two. And Sydney was certainly no exception to that. She spent two months with our team, learning the ropes of branding, graphic design, digital marketing, and how customer…

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Modern Commerce Is About Getting Personal At Scale

Getting personal at scale seems like today’s most pressing oxymoron. Historically, the idea of getting personal took an extreme amount of effort and investment in gaining knowledge and understanding of your desired target’s thoughts, feelings, movements, and habits. With the advent of machine learning, AI, data transactions, and science and unprecedented processing…

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Top 5 Local Changes in 2017

2017’s Biggest Local Bombshells… So Far We’ve only made it halfway through the year, and already 2017 has been a big year for local search. In this piece, we’ll take a look at some of the most influential topics and changes that have come out of the local search sphere. From Facebook…

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Getting To Know You: Mike Barbeau, VP of Growth

How long have you worked at Tallwave? I’ve been here since July of 2015. My offer letter came in June, but I really wanted to play as much golf as possible before I started. What is your favorite part of your current role? I think it’s having a singular purview over all…

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10 Years After the iPhone and 10 Years Ahead

Ten years ago this month (on June 29, 2007), the world of customer experience was forever changed when the first- generation iPhone began to ring the register. Earlier that year on January 9, 2007, Steve Jobs went on stage and announced that for just $499 you would now have a device slightly…

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Gathering Feedback From Inside and Out

We talk a lot about branding here at Tallwave. Why? Because brands drive revenue. Of course, branding exercises are a primary part of the process when launching a company or product, but what if you’re already established? One of the most important exercises you can undertake as an established company is a…

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The 7 Ingredients for Great CX

Great customer experience (CX) is all about the chemistry between your key leadership and organizational teams. One missing ingredient can change or cause the whole recipe to fall apart, to the detriment of the end user. The key to consistently delivering world-class customer experience resides in the following seven commitments: Commitment #1:…

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How To Set Attribution Properly In Omnichannel Retail Strategy

I recently spent the weekend with a few dozen customer experience leaders from retail brands including, J.C. Penney, Michael Kors, Target, Walmart, Timberland, Ashley Furniture, and more. During one of the lunches, the discussion centered around the best practices and lessons learned from the strategic design and implementation of their omnichannel strategies…

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Getting To Know You: Mike West, Design Director

How long have you worked at Tallwave? I’ve been at Tallwave for two and a half years. What is your favorite part of your current role? What I enjoy most is the level of collaboration we have with our clients. From discovery and workshops to production and post-launch iterations, we are constantly…

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