January is an opportune time to revisit your organization’s strategic outreach efforts, and perhaps look at how your team is leveraging digital to help facilitate it. To get your team primed to think creatively about new ways you might utilize online media to engage, activate, and even retain clients, we’ve compiled a…

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Getting to Know You – Amy Bliefnick

Title: Marketing Manager How long have you worked at Tallwave? Just under a month! What is your favorite part of your current role? Problem solving and organizing to create processes and workflows to ensure brand consistency. What is one goal you’d like to achieve this year? I want to travel internationally in…

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Data is King, but Not All Data is Created Equal

Businesses large and small grasp the importance of collecting customer data, but do they know what to do with it? With so much information at our fingertips, the key is to avoid over analyzing metrics that don’t truly matter to the organization. The struggle for many leaders is identifying what data to…

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4 Problem-Solving Tactics You Can Learn From Kids

Ask anyone with kids and they’ll tell you — when children face an obstacle, it’s incredible how quickly their creativity kicks in to get the outcome they want. And while it’s usually the adults who work tirelessly to impart wisdom on kids, maybe it’s time we paused to take a page out…

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How to Derive More Value From Customer Data

Is your organization sitting on a treasure trove of data that could be leveraged to transform business strategy, strengthen areas of weakness and magnify your strengths?. Most businesses are. How do you begin to extrapolate this critical digital data and begin to distill it into meaningful insights your company can use to…

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4 Myths of Digital Transformation: What It Is and What It Isn’t

Digital transformation has almost become a colloquial term, and a frequently misunderstood concept by many. Unfortunately, it doesn’t come with a convenient checklist or step by step approach to if you’ve truly “transformed.” What does digital transformation really look like? Well, the fact of the matter is there’s not a clear cut,…

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Why mastering online is critical in retail

A decade ago, traditional retail was pronounced dead. In the wake of the recession and with vacant storefronts dotting busy streets all over the country, that theory seemed to make sense. But a decade later, innovative companies are proving brick-and-mortar is as viable as ever by getting in the foot-traffic game. So…

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Building the Right Team for Transformation

“Leaders of companies that go from good to great start not with where but with who. ~ Jim Collins. In his iconic book, “Good to Great,” Collins makes the argument that businesses on the path to success must first start with the people, then choose the direction. And this couldn’t be more…

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How To Brand Multiple Products Under One Business

When you have an established brand, what happens when new ideas for products and services begin to hatch? If the idea falls neatly into the scope of what the company does or, alternately, opens up new audience segments to serve, it’s cause for celebration. But many leaders face the conundrum of the…

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The Essentials of an Agile-Minded Culture

The Agile methodology began as something intended for software development. But as more teams realized streamlined efficiencies and recounted success stories, business leaders across all sectors began to tune in. Today, Agile practices are in play in businesses of all shapes and sizes. Naturally, however, when a good idea becomes pervasive, it…

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