6 Business Books Every Leader Needs to Read

Brand building, effective management tactics and understanding human behavior –– these are all essentials to running a business. While these skills are often learned ‘in the field’ through firsthand experience, there are a number of worthwhile books authored by wise individuals who’ve gone down the road before you. In fact, some of…

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Are Multiple Brands Better Than One?

Deciding on the best strategy for diversifying your brand is a matter of listening to your customers. When companies undergo the process of transformation as they seek to differentiate themselves and solve for ever-evolving consumer pain points, it’s not uncommon for new ideas, product lines or service spinoffs to hatch. Unrealized possibilities…

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Getting To Know You: Mike Barbeau, VP of Growth

How long have you worked at Tallwave? I’ve been here since July of 2015. My offer letter came in June, but I really wanted to play as much golf as possible before I started. What is your favorite part of your current role? I think it’s having a singular purview over all…

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How Great Products Change Our Behaviors

Our culture of convenience certainly wasn’t hatched with the likes of Uber or Amazon alone, but they are great examples of modern-day brands that have completely shifted our behaviors over time. And isn’t that the hallmark of a truly great brand or product? At some point they prompt us to ask, “how…

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2 Things At The Core Of All Successful Fintechs

It’s safe to say we’re in a fintech revolution and the future remains positive –– from an investment and demand perspective. The adoption among consumers is rapid and climbing, and large financial institutions are increasingly turning to fintech innovation as a way to stay current with the ever-evolving needs and expectations of…

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6 Trends Shaping 2017 Innovation

Disruption has always been a part of business, but today it’s happening at a much more rapid pace thanks to innovation and now the secondary ripple effects of that innovation. Over the course of 2016, we saw plenty of savvy companies—from enterprise to early stage—disrupt entire industries with innovative design thinking. So…

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How to effectively manage product development expectations

They say expectations set you up for disappointment, and that couldn’t be more true in the world of software and app development. Even the most well-intentioned app development projects often end up costing more money, take more time and require more people than initially planned — or they just outright fail. And…

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