How Great Products Change Our Behaviors

Our culture of convenience certainly wasn’t hatched with the likes of Uber or Amazon alone, but they are great examples of modern-day brands that have completely shifted our behaviors over time. And isn’t that the hallmark of a truly great brand or product? At some point they prompt us to ask, “how…

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2 Things At The Core Of All Successful Fintechs

It’s safe to say we’re in a fintech revolution and the future remains positive –– from an investment and demand perspective. The adoption among consumers is rapid and climbing, and large financial institutions are increasingly turning to fintech innovation as a way to stay current with the ever-evolving needs and expectations of…

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6 Trends Shaping 2017 Innovation

Disruption has always been a part of business, but today it’s happening at a much more rapid pace thanks to innovation and now the secondary ripple effects of that innovation. Over the course of 2016, we saw plenty of savvy companies—from enterprise to early stage—disrupt entire industries with innovative design thinking. So…

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How to effectively manage product development expectations

They say expectations set you up for disappointment, and that couldn’t be more true in the world of software and app development. Even the most well-intentioned app development projects often end up costing more money, take more time and require more people than initially planned — or they just outright fail. And…

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Apples: Healthy Part of Business

Games in the workplace are not a terribly novel idea – just look at the countless startups with ping pong tables, shuffleboards, and gaming rooms. But there is one game that can actually be used for guiding the branding and content strategy in business rather than general culture building. The game? Apples…

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Is It Game Over For Your Brand?

It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to. Is it time for a rebrand? How do you know when it is? Often companies realize they are…

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Is Your Brand Architecture Built on a Faulty Foundation?

We’ve been talking a lot about branding these days, and that’s because it’s an incredibly important component to building a solid business. If you’ve been following along, you know brand is more than just asset design, it is business strategy design. That statement couldn’t be more true than when multiple products fall…

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