Gathering Feedback From Inside and Out

We talk a lot about branding here at Tallwave. Why? Because brands drive revenue. Of course, branding exercises are a primary part of the process when launching a company or product, but what if you’re already established? One of the most important exercises you can undertake as an established company is a…

Read more

The Big 5: Questions to Address in User Testing

On the heels of Apple’s WWDC last week, the keynote address undoubtedly had savvy entrepreneurs and developers already thinking about how to leverage new releases; specifically, the dramatically expanded API, and integration with maps, messages, phone, and Siri. While this opens the door to new possibilities, it doesn’t change the very fundamental…

Read more