How long have you worked at Tallwave? I’ve been with Tallwave since August 2016. What is your favorite part of your current role? Well I dare say, for starters the design team (secretly referred to as “The Untouchables”) is the perfect balance of spirited, sassy, and smart, funky folks you ever did…

Read more

Friction is Pain in the Customer Experience

Customer experience today is the fluid dynamic between two bodies in motion: your brand and your customer/prospect. As a brand you likely have invested significant amounts of time, energy, and resources (i.e. money) into a sales process, nurturing program, and engagement strategy to deepen and drive loyalty. In parallel your customer has…

Read more

Future Proof Your Business for the Battleground of Customer Experience

Your business is vulnerable to disruption at any time, particularly if you’re not thinking about the customer experience. The era of relying on satisfied customers is long gone. Today organizations need to surprise, delight, and solve for moment-by-moment problems as the customer’s needs evolve over time. For those that don’t, it’s only…

Read more

Customer Experience and Customer Journey Are Not the Same Thing

Customer experience and customer journey are the buzzwords-du jour as the business world (large and small) tackles the task of organization-wide digital transformation. In the last few years, other buzzwords like innovation, agile design, lean thinking, content marketing, and omni-channel marketing have made their way into the vernacular of nearly every entrepreneur…

Read more

Customer Centric Product Design Must Consider “FORCES”

Marketing and technology teams are racing to align around customer experience in an effort to deliver optimal reliability, as well as innovation through the insights that occur while executing. More than ever, your product is your focus group in today’s customer-centric, mobile-first economy. Regardless of your industry your ‘product’ centers around your…

Read more

Is Design Ever Really Done?

Vince Lombardi once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” Chasing perfection in matters of design and branding will certainly lead to excellence, but it’s a fine line. When taken too far, perfection can stifle creativity, and delay perfectly good launches or prevent them from…

Read more

How to Thrive in the Fintech Revolution

The financial technology space, or fintech as it’s more commonly known, is burgeoning with no signs of slowing. Since some of the early innovators, like PayPal and Square that introduced new ways of paying for goods and services, fintech has evolved into other areas like advisory services, lending, and wealth management, to…

Read more