Tallwave was thrilled when Nysha Chen joined the company for a summer internship. Before departing in August to head back to school, Nysha shared a few insights on her experience at Tallwave, what she wants to learn next and advice she has for other students pursuing internships. Name: Nysha Chen Hometown: Naperville,…

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Getting To Know You: Sydney Bettis

We love our interns here at Tallwave. They never cease to inspire and amaze us…and on the frequent occasion, teach us a thing or two. And Sydney was certainly no exception to that. She spent two months with our team, learning the ropes of branding, graphic design, digital marketing, and how customer…

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Gathering Feedback From Inside and Out

We talk a lot about branding here at Tallwave. Why? Because brands drive revenue. Of course, branding exercises are a primary part of the process when launching a company or product, but what if you’re already established? One of the most important exercises you can undertake as an established company is a…

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How Great Products Change Our Behaviors

Our culture of convenience certainly wasn’t hatched with the likes of Uber or Amazon alone, but they are great examples of modern-day brands that have completely shifted our behaviors over time. And isn’t that the hallmark of a truly great brand or product? At some point they prompt us to ask, “how…

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Dungeons, Dragons, and Design Workshops

What does orchestrating a Dungeons & Dragons campaign have to do with design and branding workshops? Quite a bit, actually. I agreed to it months ago. The four adventurers arrived at my tabletop largely on-time. I had dice and pencils and most importantly, snacks. I was about to Dungeon Master (DM) my…

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Applying Design Thinking to APIs

Let’s pretend you’re building a software product. Great! Any product of reasonable complexity is going to communicate with another computer type thing at some point. For an Internet enabled product that’s usually a server and a client, though it could also be a gigantic microservice architecture with dozens of components. Either way,…

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Is Design Ever Really Done?

Vince Lombardi once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” Chasing perfection in matters of design and branding will certainly lead to excellence, but it’s a fine line. When taken too far, perfection can stifle creativity, and delay perfectly good launches or prevent them from…

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