Your business is vulnerable to disruption at any time, particularly if you’re not thinking about the customer experience. The era of relying on satisfied customers is long gone. Today organizations need to surprise, delight, and solve for moment-by-moment problems as the customer’s needs evolve over time. For those that don’t, it’s only…

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Customer Experience and Customer Journey Are Not the Same Thing

Customer experience and customer journey are the buzzwords-du jour as the business world (large and small) tackles the task of organization-wide digital transformation. In the last few years, other buzzwords like innovation, agile design, lean thinking, content marketing, and omni-channel marketing have made their way into the vernacular of nearly every entrepreneur…

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Customer Centric Product Design Must Consider “FORCES”

Marketing and technology teams are racing to align around customer experience in an effort to deliver optimal reliability, as well as innovation through the insights that occur while executing. More than ever, your product is your focus group in today’s customer-centric, mobile-first economy. Regardless of your industry your ‘product’ centers around your…

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Is Design Ever Really Done?

Vince Lombardi once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” Chasing perfection in matters of design and branding will certainly lead to excellence, but it’s a fine line. When taken too far, perfection can stifle creativity, and delay perfectly good launches or prevent them from…

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How to Thrive in the Fintech Revolution

The financial technology space, or fintech as it’s more commonly known, is burgeoning with no signs of slowing. Since some of the early innovators, like PayPal and Square that introduced new ways of paying for goods and services, fintech has evolved into other areas like advisory services, lending, and wealth management, to…

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2 Things At The Core Of All Successful Fintechs

It’s safe to say we’re in a fintech revolution and the future remains positive –– from an investment and demand perspective. The adoption among consumers is rapid and climbing, and large financial institutions are increasingly turning to fintech innovation as a way to stay current with the ever-evolving needs and expectations of…

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4 Branding Lessons from 3 Top College Basketball Coaches

Your brand is your most important asset. Without it, your business is nothing more than a commodity. And if your brand truly is “what people say about you when you’re not in the room,” how do you shape the conversation? Interestingly, some of the most revered college basketball coaches of our time…

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