WHO CARES? THEY DID. During a recent two-day persona workshop, I saw the depth of our client’s knowledge and empathy for their customers. I saw how their culture was built around providing compassionate customer service and how they expect their customer service representatives to go beyond the expectations of their customers. As…

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Don’t Miss Your Industry’s Brexit

This year featured a couple of unexpected election outcomes in the U.S. and abroad. Learn how to apply lessons from these elections to answer this question: Do you know who your customers are and why they should vote for you? If the surprising election of Donald Trump as President of the United…

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Getting to Know You: Ed Borromeo, Partner & COO

How long have you been with Tallwave? I’ve been with Tallwave for two and a half years. What is your favorite part of your current role? I have a few! Building the team, culture, and demonstrating the business model working. What is one goal you’d like to achieve this year? I’m focused…

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Innovation Requires Taking Chances: Notes from #PHXDW

In 2009 a passionate entrepreneur brought Design Week to Phoenix, and now the event known as Phoenix Design Week attracts hundreds of creative professionals from across the Southwest. It’s a true showcase of Arizona’s talented and tenacious design community. This year’s theme was “Flux,” which focused on adaptation and making sense of…

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Paid Media that Pays for Itself

Paid search is like a closet. Everything starts clean and organized, and you can find what you need without any trouble. Over time, you add new items, things get moved around, someone puts something you need every day in a different place, and though you can still get what you need, you…

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Why Local Search Is the “Bunt” of Digital Marketing

Don’t let anyone fool you — local SEO is easy. When you break it down, optimizing a business’s physical location to be more “findable” online falls into four simple steps: Claim Your Listings – Google My Business, Bing Places, Apple Maps, Yelp, YP.com, etc. Fill Out Your Listings – Brand name, address, phone number,…

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How to effectively manage product development expectations

They say expectations set you up for disappointment, and that couldn’t be more true in the world of software and app development. Even the most well-intentioned app development projects often end up costing more money, take more time and require more people than initially planned — or they just outright fail. And…

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Apples: Healthy Part of Business

Games in the workplace are not a terribly novel idea – just look at the countless startups with ping pong tables, shuffleboards, and gaming rooms. But there is one game that can actually be used for guiding the branding and content strategy in business rather than general culture building. The game? Apples…

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