Many startups are familiar with lean principles popularized by Eric Ries and a host of others. For example, “MVP” (Minimal Viable Product) and “testing hypothesis” are just two of the many terms common in the startup world. At Shelvspace, we utilize these principles to ensure we are always building the right product,…

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8 Building Blocks of Your Startup Revenue Machine

The Revenue Machine Your startup is a Revenue Machine. The most successful ventures can be measured by the amount of revenue produced in relation to the efficiency with which it was produced. Once you view your startup as a machine, you’ll start to make much simpler and more effective decisions. A Revenue…

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Three tactics to shorten the sales cycle

Demonstrate to the buyer that engaging with you as soon as possible will save them money, build a Buying-Process timeline collaboratively, and demonstrate your value immediately. This post should really be titled “Three Tactics to Shorten the Sales Cycle ONCE You Have a Qualified Lead” because without a truly qualified lead, you…

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When to Hire Talent vs. Contractors

As you look to build your product and launch into market there are a lot of things that need to be accomplished. From UI/UX design and every decision that goes into product development to go-to-market strategies and everything that goes into digital marketing campaigns it’s important to weigh the cost and benefits…

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Five Golden Rules of Product Testing Every Startup Should Follow

Zappos knows a thing or two about product development. Until Zappos came along, consumers avoided buying shoes online because… how can you buy shoes without trying them on??? That’s what people thought until Nick Swinmurn, Zappos’ founder, found a way to not only make the process less burdensome but actually fun. Zappos…

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Pitching Investors? Learn From My Mistakes

As a startup, pitching investors is one of the scariest things you’ll have to do. You’re passionate about your product or service. Investors, not so much. All they really want to know is how, and how soon, they can make money investing in your idea. Having failed and succeeded making the investor…

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Lose the distractions, stay focused

Focusing is about saying no. Steve Jobs A pithy directive, Mr. Jobs. But focus requires a great deal more than a simple “no”. Entrepreneurs are constantly juggling several things at once, whether it’s fielding a new product feature request, monitoring user acquisition, accommodating a particularly needy customer, raising capital or day dreaming…

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6 Ways to Reduce The Cost of Customer Acquisition

Have you checked the ROI of your customer acquisition efforts recently? Cash-strapped startups (ahem, most of them) need to be especially vigilant about customer acquisition costs. Many don’t have dedicated marketing and advertising budgets or a stable of sales reps to help find new customers. But consider yourself lucky; even just a…

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