You might be wondering how there can be a #1 mistake when it comes to branding. Branding is a vast and complicated topic and there are endless philosophies and approaches to creating and implementing your company’s brand. But I assure you, there is one, and it’s so obvious you probably didn’t consider…

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10 Must-Haves for Your Startup Financial Model

As a start-up, you’ll need to get used to explaining things that seem obvious. This is especially true when it comes to anything related to money. While you may have a clear idea of how your company will make $10 million in revenue, you have to be able to explain the process…

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LinkedIn Groups All Entrepreneurs Should Join

A recent post provided tools to help startup leaders stay focused. The post acknowledged how distractions, like social media, can take precious time away from building a viable business, yet every entrepreneur should be continually networking. That’s why I advocate limiting participation in LinkedIn groups, entrepreneurs and established companies, to only a…

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5 Reasons a Tech Startup Should Build a Financial Model

Many an entrepreneur’s eyes glaze over when they hear these two critically important words… financial modeling. Their focus is that whiz bang idea that’s going to make them millions, not the economic nuts-and-bolts that’s going to get them there. They’re thinking: “I’m not a finance guy so financial modeling is not a…

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Map of Active Early-stage Venture Capital in the US

Originally posted on Aug 10, 2014.  Map updated regularly. If you’re not in Silicon Valley, you’re probably wondering, “where’s all the venture capital?!”   In a Tier 2 city like Phoenix, Portland, Dallas, etc, you have to build your capital raise strategy around a much wider geography.    You also need to target 100…

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10 reasons you need a co-founder

Savvy start-ups don’t go it alone. You have a brilliant, innovative idea. Your closest confidants are convinced it’s destined to be the next big thing.You have the confidence and tenacity to go it alone and, besides, it’s your idea, your baby. After working with or observing hundreds of successful and not-so-successful start-ups,…

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Lean and Design Thinking for Startups

Many startups are familiar with lean principles popularized by Eric Ries and a host of others. For example, “MVP” (Minimal Viable Product) and “testing hypothesis” are just two of the many terms common in the startup world. At Shelvspace, we utilize these principles to ensure we are always building the right product,…

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8 Building Blocks of Your Startup Revenue Machine

The Revenue Machine Your startup is a Revenue Machine. The most successful ventures can be measured by the amount of revenue produced in relation to the efficiency with which it was produced. Once you view your startup as a machine, you’ll start to make much simpler and more effective decisions. A Revenue…

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Three tactics to shorten the sales cycle

Demonstrate to the buyer that engaging with you as soon as possible will save them money, build a Buying-Process timeline collaboratively, and demonstrate your value immediately. This post should really be titled “Three Tactics to Shorten the Sales Cycle ONCE You Have a Qualified Lead” because without a truly qualified lead, you…

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