Original article, “Local company looks to fast-track entrepreneurs by Emma Jade of 12 News “Do you have a great business plan but not the tools to take it to market? A local company is looking to help. Tallwave and Luhrs City Center are teaming up to facilitate and assist entrepreneurs from all…

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How Successful Prospecting Can Ruin Your Company

I had an entrepreneur once ask me to help him increase the top of the funnel. “I need the revenue to help fuel the development of my new software product,” he said. He had already experienced some success selling an event-based product, and if he could replicate that success a few more…

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T-to-the-A-double-L-to-the-WAVE

You can’t buy love, real love anyway. It grows over time. Time takes a whole lot of patience. Last April, Tallwave and ethology purchased a small but mighty user experience design firm called 29th Drive. I was just one member on that mighty, magical team that got sold. Yup, I said it,…

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Four Startup Marketing Myths

Myth #1: You need a PR firm or ad agency to launch your startup. This myth comes from the common misconception that PR and advertising are marketing, and that marketing is solely about awareness. This isn’t true, and don’t let an agency tell you otherwise. Marketing is about driving revenue, and is…

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Secrets of Hiring Inside Sales Reps

We promised a post about hiring inside sales reps several weeks ago, at the end of Jerrod Bailey’s Letting Go of Sales as a Founder, and so here we are following through with our promise. This post is especially helpful for anyone responsible for hiring sales reps, but particularly for those who…

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New Year’s Resolutions 2015

If 2015 is anything like 2014, we all have a lot of exciting adventures in front of us. Here are some thoughts from our team to consider as you build your products, take them to market, and grow your company. Here’s to an amazing 2015! JEFF PRUITT, CEO & FOUNDING PARTNER –…

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Eight Ways to Build a Better Web Product

There are more web products being built now than ever before. This can be great in many ways- more tools, more software developers, more possibilities, more resources. However this simple fact can also be a major problem for entrepreneurs. There is more competition, more noise, more information to make sense of and…

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Letting Go of Sales as a Founder

How To Do Less and Sell More I think it’s safe to say that all startup founders want growth. They want to increase sales, whether that’s selling to more customers, selling more products or any combination therein. There are a lot of reasons an entrepreneur may feel like their sales have plateaued…

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The #1 Branding Mistake Startups Make

You might be wondering how there can be a #1 mistake when it comes to branding. Branding is a vast and complicated topic and there are endless philosophies and approaches to creating and implementing your company’s brand. But I assure you, there is one, and it’s so obvious you probably didn’t consider…

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