How To Brand Multiple Products Under One Business

When you have an established brand, what happens when new ideas for products and services begin to hatch? If the idea falls neatly into the scope of what the company does or, alternately, opens up new audience segments to serve, it’s cause for celebration. But many leaders face the conundrum of the…

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What is true differentiation and how do you achieve it

Pause for a moment and consider the vast number of ideas, innovations and businesses launching every single day. It’s an exciting time, to be sure. But it also means companies are finding true differentiation more of a challenge to achieve. So how does an organization go about setting a brand apart from…

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Are Multiple Brands Better Than One?

Deciding on the best strategy for diversifying your brand is a matter of listening to your customers. When companies undergo the process of transformation as they seek to differentiate themselves and solve for ever-evolving consumer pain points, it’s not uncommon for new ideas, product lines or service spinoffs to hatch. Unrealized possibilities…

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Gathering Feedback From Inside and Out

We talk a lot about branding here at Tallwave. Why? Because brands drive revenue. Of course, branding exercises are a primary part of the process when launching a company or product, but what if you’re already established? One of the most important exercises you can undertake as an established company is a…

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4 Branding Lessons from 3 Top College Basketball Coaches

Your brand is your most important asset. Without it, your business is nothing more than a commodity. And if your brand truly is “what people say about you when you’re not in the room,” how do you shape the conversation? Interestingly, some of the most revered college basketball coaches of our time…

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Apples: Healthy Part of Business

Games in the workplace are not a terribly novel idea – just look at the countless startups with ping pong tables, shuffleboards, and gaming rooms. But there is one game that can actually be used for guiding the branding and content strategy in business rather than general culture building. The game? Apples…

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Is It Game Over For Your Brand?

It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to. Is it time for a rebrand? How do you know when it is? Often companies realize they are…

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Is Your Brand Architecture Built on a Faulty Foundation?

We’ve been talking a lot about branding these days, and that’s because it’s an incredibly important component to building a solid business. If you’ve been following along, you know brand is more than just asset design, it is business strategy design. That statement couldn’t be more true than when multiple products fall…

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Having an Identity Crisis? It Might Be Time to Rebrand

“We don’t really do that anymore. We actually do this.” It’s a phrase all too common amongst businesses – and it can happen at any stage. While it’s empowering to refine and hone the vision it can be a daunting, almost paralyzing feeling to know the market isn’t exactly clear on what…

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How to Rebrand After a Merger

Two companies joining together as one is a beautiful thing. Celebrating the company merger is certainly in order, but before you pop the champagne, have you considered how the merger affects… you guessed it, your brand? A merger or acquisition impacts all stakeholders in a company – the employees, the customers and…

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