Modern Commerce Is About Getting Personal At Scale

Getting personal at scale seems like today’s most pressing oxymoron. Historically, the idea of getting personal took an extreme amount of effort and investment in gaining knowledge and understanding of your desired target’s thoughts, feelings, movements, and habits. With the advent of machine learning, AI, data transactions, and science and unprecedented processing…

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How To Set Attribution Properly In Omnichannel Retail Strategy

I recently spent the weekend with a few dozen customer experience leaders from retail brands including, J.C. Penney, Michael Kors, Target, Walmart, Timberland, Ashley Furniture, and more. During one of the lunches, the discussion centered around the best practices and lessons learned from the strategic design and implementation of their omnichannel strategies…

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Is It Game Over For Your Brand?

It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to. Is it time for a rebrand? How do you know when it is? Often companies realize they are…

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How to Rebrand After a Merger

Two companies joining together as one is a beautiful thing. Celebrating the company merger is certainly in order, but before you pop the champagne, have you considered how the merger affects… you guessed it, your brand? A merger or acquisition impacts all stakeholders in a company – the employees, the customers and…

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The Two Most Powerful Ps of Marketing You Might Be Forgetting

“Within every brand is a product, but not every product is a brand.” This iconic quote by David Ogilvy, one of the founding fathers of marketing and advertising, still reigns true and is perhaps even more relevant in today’s era of commoditized technology companies. The trouble is, most companies believe the product…

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How to be Part of the 10% of Successful Startups

By now it’s fairly common knowledge that the failure rate of startups is extremely high. Today, approximately one out of ten startups actually succeed. The bigger question is why do so many startups fail? Often it’s due to the very first step — the most crucial, and most avoidable step — in the startup journey. The…

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Four Startup Marketing Myths

Myth #1: You need a PR firm or ad agency to launch your startup. This myth comes from the common misconception that PR and advertising are marketing, and that marketing is solely about awareness. This isn’t true, and don’t let an agency tell you otherwise. Marketing is about driving revenue, and is…

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The #1 Branding Mistake Startups Make

You might be wondering how there can be a #1 mistake when it comes to branding. Branding is a vast and complicated topic and there are endless philosophies and approaches to creating and implementing your company’s brand. But I assure you, there is one, and it’s so obvious you probably didn’t consider…

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When to Hire Talent vs. Contractors

As you look to build your product and launch into market there are a lot of things that need to be accomplished. From UI/UX design and every decision that goes into product development to go-to-market strategies and everything that goes into digital marketing campaigns it’s important to weigh the cost and benefits…

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