Customer Experience and Customer Journey Are Not the Same Thing

Customer experience and customer journey are the buzzwords-du jour as the business world (large and small) tackles the task of organization-wide digital transformation. In the last few years, other buzzwords like innovation, agile design, lean thinking, content marketing, and omni-channel marketing have made their way into the vernacular of nearly every entrepreneur…

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Customer Centric Product Design Must Consider “FORCES”

Marketing and technology teams are racing to align around customer experience in an effort to deliver optimal reliability, as well as innovation through the insights that occur while executing. More than ever, your product is your focus group in today’s customer-centric, mobile-first economy. Regardless of your industry your ‘product’ centers around your…

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6 Trends Shaping 2017 Innovation

Disruption has always been a part of business, but today it’s happening at a much more rapid pace thanks to innovation and now the secondary ripple effects of that innovation. Over the course of 2016, we saw plenty of savvy companies—from enterprise to early stage—disrupt entire industries with innovative design thinking. So…

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The Big 5: Questions to Address in User Testing

On the heels of Apple’s WWDC last week, the keynote address undoubtedly had savvy entrepreneurs and developers already thinking about how to leverage new releases; specifically, the dramatically expanded API, and integration with maps, messages, phone, and Siri. While this opens the door to new possibilities, it doesn’t change the very fundamental…

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Why Estimating Software Projects Suuuuucks

“I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams Most software schedules are inaccurate on the best of days. No-one is good at it, not even one. The best you can get at it is “not terrible”. It’s a hard nut to crack, and…

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Why Enterprise Needs to Get a Grip on User Experience

One of the most relevant topics in design and product development today is the consumerization of enterprise software. Specifically, how enterprise product managers and designers can effectively meet the demands of today’s experience-driven world and increase their return on investment. In highly commoditized segments, user experience will be what hooks a customer…

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Product Round-Up: Top Design and Development Tools

We’ve decided to let you in on a secret. Sort of a peek under the hood at Tallwave. We’ve curated a list of some of the best design and development tools for startups – arranged by stage from ideation to build to launch. Below you will find our top-secret list of go-to…

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How to Make Decisions as a Startup Founder

As a founder, you always have your next goal in mind. Whether it’s a new product launch, the next big hire or an event coming up on your development map, it’s not always easy to step back and ask yourself: Are we still headed in the right direction? Is the plan we…

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