The Future of Retail Banking is Disruption

This month I will be joining 2000 marketers and executives from around the country at the Financial Brand Forum 2017 in Las Vegas to discuss Big Ideas and Actionable Insights. Perhaps the biggest idea that bankers must build alignment and innovate around is the quote from Bill Gates that, “Banking is a…

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How Great Products Change Our Behaviors

Our culture of convenience certainly wasn’t hatched with the likes of Uber or Amazon alone, but they are great examples of modern-day brands that have completely shifted our behaviors over time. And isn’t that the hallmark of a truly great brand or product? At some point they prompt us to ask, “how…

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Customer Experience and Customer Journey Are Not the Same Thing

Customer experience and customer journey are the buzzwords-du jour as the business world (large and small) tackles the task of organization-wide digital transformation. In the last few years, other buzzwords like innovation, agile design, lean thinking, content marketing, and omni-channel marketing have made their way into the vernacular of nearly every entrepreneur…

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Customer Centric Product Design Must Consider “FORCES”

Marketing and technology teams are racing to align around customer experience in an effort to deliver optimal reliability, as well as innovation through the insights that occur while executing. More than ever, your product is your focus group in today’s customer-centric, mobile-first economy. Regardless of your industry your ‘product’ centers around your…

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6 Trends Shaping 2017 Innovation

Disruption has always been a part of business, but today it’s happening at a much more rapid pace thanks to innovation and now the secondary ripple effects of that innovation. Over the course of 2016, we saw plenty of savvy companies—from enterprise to early stage—disrupt entire industries with innovative design thinking. So…

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The Big 5: Questions to Address in User Testing

On the heels of Apple’s WWDC last week, the keynote address undoubtedly had savvy entrepreneurs and developers already thinking about how to leverage new releases; specifically, the dramatically expanded API, and integration with maps, messages, phone, and Siri. While this opens the door to new possibilities, it doesn’t change the very fundamental…

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Why Estimating Software Projects Suuuuucks

“I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams Most software schedules are inaccurate on the best of days. No-one is good at it, not even one. The best you can get at it is “not terrible”. It’s a hard nut to crack, and…

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