The Challenge

Integrity EDS is a provider of engineering and product development services to the Department of Defense, aerospace and commercial industries.

The company has been in business for years with steady business. They decided to enter a closed market, one where business was traditionally generated by word-of-mouth or expensive lead generation firms.

Their challenge was how to find a more predictable, reliable, and affordable solution than the traditional route, so they turned to Tallwave’s Growth Services for help.

Solution

Working hand in hand with the client, Tallwave installed a new sales prospecting system that could be easily scaled as their sales goals grow. The system is able to be wrapped around any salesperson to make them productive right out of the gate, which is especially useful when making the decision to hire a new sales rep.

Results

Starting day one, Integrity EDS got focused, effective messaging to open doors, lots qualified leads, and conversion metrics to benchmark against.

In the first 30 days, the system generated 90 qualified leads in the first 30 days, and identified 10,000 targeted customers identified by name with contact information.