January 16, 2018 • By Tallwave

Top Reads to Get Your Digital Marketing in Order for 2018

January is an opportune time to revisit your organization’s strategic outreach efforts, and perhaps look at how your team is leveraging digital to help facilitate it. To get your team primed to think creatively about new ways you might utilize online media to engage, activate, and even retain clients, we’ve compiled a list of our…

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Growth

Stop Hunting New Customers And Start Growing The Ones You Have

February 13, 2018 by Tallwave

There’s no shortage of books, webinars and how-to articles focused on lead generation, sales strategies and customer outreach. And while most business leaders know it costs more and requires more resources to acquire a new customer than retain an existing one, it’s easy to fall into the trap of focusing on the ‘new new’. In…

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Culture

4 Ways to Develop Raving Fans Inside Your Company

February 09, 2018 by Tallwave

Putting the customer need at the root of everything you do is imperative to ensuring a positive interaction and brand loyalty. But as much as these external fans (customers) matter, of equal importance is an organization’s internal fans. When your employees are on board with your company’s greater vision, that excitement spills over and inspires…

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Growth

How to Build a Mindset of Growth in Your Business

February 07, 2018 by Tallwave

“Why fix what’s not broken?” It’s a legitimate question, but this old adage can be a death knell for complacent organizations, especially in today’s fast-paced business environment where competitors and potential industry disruption lurks around every corner. To maintain market share and truly thrive, organizations must unlock the formula for continued growth. But there’s no…

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Growth

Why Artificial Intelligence Is the Next Revolution in Business

February 02, 2018 by Tallwave

The robots are coming! Or, are they? The prevailing thought is the impact of artificial intelligence and machine learning will be substantial, especially for those in the business community. But because this technology is relatively young and still being explored, we’ve barely scratched the surface of what it is capable of. At the same time,…

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Culture

Getting to Know You – Amy Bliefnick

January 11, 2018 by Tallwave

Title: Marketing Manager How long have you worked at Tallwave? Just under a month! What is your favorite part of your current role? Problem solving and organizing to create processes and workflows to ensure brand consistency. What is one goal you’d like to achieve this year? I want to travel internationally in 2018. What is…

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No Topic

Data is King, but Not All Data is Created Equal

January 08, 2018 by Tallwave

Businesses large and small grasp the importance of collecting customer data, but do they know what to do with it? With so much information at our fingertips, the key is to avoid over analyzing metrics that don’t truly matter to the organization. The struggle for many leaders is identifying what data to really home in…

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No Topic

4 Problem-Solving Tactics You Can Learn From Kids

January 04, 2018 by Tallwave

Ask anyone with kids and they’ll tell you — when children face an obstacle, it’s incredible how quickly their creativity kicks in to get the outcome they want. And while it’s usually the adults who work tirelessly to impart wisdom on kids, maybe it’s time we paused to take a page out of their problem-solving…

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Growth

How to Derive More Value From Customer Data

December 21, 2017 by Tallwave

Is your organization sitting on a treasure trove of data that could be leveraged to transform business strategy, strengthen areas of weakness and magnify your strengths?. Most businesses are. How do you begin to extrapolate this critical digital data and begin to distill it into meaningful insights your company can use to more effectively market…

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Customer ExperienceDigital MarketingNo Topic

4 Myths of Digital Transformation: What It Is and What It Isn’t

December 20, 2017 by Tallwave

Digital transformation has almost become a colloquial term, and a frequently misunderstood concept by many. Unfortunately, it doesn’t come with a convenient checklist or step by step approach to if you’ve truly “transformed.” What does digital transformation really look like? Well, the fact of the matter is there’s not a clear cut, black and white…

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