Author: Mike West


Is Design Ever Really Done?

February 08, 2017 by Mike West

Vince Lombardi once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” Chasing perfection in matters of design and branding will certainly lead to excellence, but it’s a fine line. When taken too far, perfection can stifle creativity, and delay perfectly good launches or prevent them from ever seeing the…

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