Category: Branding

Branding

How To Brand Multiple Products Under One Business

December 05, 2017 by Tallwave

When you have an established brand, what happens when new ideas for products and services begin to hatch? If the idea falls neatly into the scope of what the company does or, alternately, opens up new audience segments to serve, it’s cause for celebration. But many leaders face the conundrum of the idea not fitting…

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Branding

What is true differentiation and how do you achieve it

November 23, 2017 by Tallwave

Pause for a moment and consider the vast number of ideas, innovations and businesses launching every single day. It’s an exciting time, to be sure. But it also means companies are finding true differentiation more of a challenge to achieve. So how does an organization go about setting a brand apart from the next? The…

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BrandingCustomer ExperienceMarketing

Are Multiple Brands Better Than One?

October 11, 2017 by Robert Wallace

Deciding on the best strategy for diversifying your brand is a matter of listening to your customers. When companies undergo the process of transformation as they seek to differentiate themselves and solve for ever-evolving consumer pain points, it’s not uncommon for new ideas, product lines or service spinoffs to hatch. Unrealized possibilities tend to be…

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Branding

Gathering Feedback From Inside and Out

June 16, 2017 by Terri O'Shaughnessy

We talk a lot about branding here at Tallwave. Why? Because brands drive revenue. Of course, branding exercises are a primary part of the process when launching a company or product, but what if you’re already established? One of the most important exercises you can undertake as an established company is a brand refresher workshop.…

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Branding

4 Branding Lessons from 3 Top College Basketball Coaches

January 04, 2017 by Gary Coraggio

Your brand is your most important asset. Without it, your business is nothing more than a commodity. And if your brand truly is “what people say about you when you’re not in the room,” how do you shape the conversation? Interestingly, some of the most revered college basketball coaches of our time have figured out…

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Branding

Apples: Healthy Part of Business

October 17, 2016 by Robert Wallace

Games in the workplace are not a terribly novel idea – just look at the countless startups with ping pong tables, shuffleboards, and gaming rooms. But there is one game that can actually be used for guiding the branding and content strategy in business rather than general culture building. The game? Apples to Apples. Yes,…

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BrandingMarketing

Is It Game Over For Your Brand?

June 02, 2016 by Robert Wallace

It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to. Is it time for a rebrand? How do you know when it is? Often companies realize they are in need of…

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Branding

Is Your Brand Architecture Built on a Faulty Foundation?

May 31, 2016 by Robert Wallace

We’ve been talking a lot about branding these days, and that’s because it’s an incredibly important component to building a solid business. If you’ve been following along, you know brand is more than just asset design, it is business strategy design. That statement couldn’t be more true than when multiple products fall under the umbrella…

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Branding

Having an Identity Crisis? It Might Be Time to Rebrand

May 25, 2016 by Robert Wallace

“We don’t really do that anymore. We actually do this.” It’s a phrase all too common amongst businesses – and it can happen at any stage. While it’s empowering to refine and hone the vision it can be a daunting, almost paralyzing feeling to know the market isn’t exactly clear on what you do, and…

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