Category: Marketing

Marketing

3 Crucial Components of an Effective Go-to-Market Plan

November 17, 2017 by Tallwave

Ask any entrepreneur, business leader or product innovator and they’ll attest that even the best laid plans have a chance to unravel. When plans are built on a faulty infrastructure, the odds are really stacked against their success. These days, with business and technology moving at rapid speeds, seemingly inconsequential details may turn to roadblocks…

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Customer ExperienceMarketingNo TopicWebinars

Webinar: Personalization and how it impacts the customer experience

October 16, 2017 by Tallwave

More than 200 billion emails are sent every day and, on average, we’re exposed to more than 10,000 marketing messages daily. How do you break through the noise? In this webinar, “How Personalization Is Changing the Customer Experience Landscape,” Tallwave’s Terri O’Shaughnessy, Director of Client Success, and Kirk Morales, CEO and Co-Founder of Hyver discuss…

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BrandingCustomer ExperienceMarketing

Are Multiple Brands Better Than One?

October 11, 2017 by Robert Wallace

Deciding on the best strategy for diversifying your brand is a matter of listening to your customers. When companies undergo the process of transformation as they seek to differentiate themselves and solve for ever-evolving consumer pain points, it’s not uncommon for new ideas, product lines or service spinoffs to hatch. Unrealized possibilities tend to be…

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BrandingMarketing

Is It Game Over For Your Brand?

June 02, 2016 by Robert Wallace

It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to. Is it time for a rebrand? How do you know when it is? Often companies realize they are in need of…

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BrandingMarketing

How to Rebrand After a Merger

May 20, 2016 by Robert Wallace

Two companies joining together as one is a beautiful thing. Celebrating the company merger is certainly in order, but before you pop the champagne, have you considered how the merger affects… you guessed it, your brand? A merger or acquisition impacts all stakeholders in a company – the employees, the customers and any existing investors.…

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BrandingMarketing

The Two Most Powerful Ps of Marketing You Might Be Forgetting

August 13, 2015 by Robert Wallace

“Within every brand is a product, but not every product is a brand.” This iconic quote by David Ogilvy, one of the founding fathers of marketing and advertising, still reigns true and is perhaps even more relevant in today’s era of commoditized technology companies. The trouble is, most companies believe the product is the brand,…

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BrandingMarketing

Four Startup Marketing Myths

January 29, 2015 by Robert Wallace

Myth #1: You need a PR firm or ad agency to launch your startup. This myth comes from the common misconception that PR and advertising are marketing, and that marketing is solely about awareness. This isn’t true, and don’t let an agency tell you otherwise. Marketing is about driving revenue, and is far more complex…

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BrandingMarketing

The #1 Branding Mistake Startups Make

November 13, 2014 by Robert Wallace

You might be wondering how there can be a #1 mistake when it comes to branding. Branding is a vast and complicated topic and there are endless philosophies and approaches to creating and implementing your company’s brand. But I assure you, there is one, and it’s so obvious you probably didn’t consider it: The #1…

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Marketing

When to Hire Talent vs. Contractors

July 20, 2014 by Robert Wallace

As you look to build your product and launch into market there are a lot of things that need to be accomplished. From UI/UX design and every decision that goes into product development to go-to-market strategies and everything that goes into digital marketing campaigns it’s important to weigh the cost and benefits of doing it…

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