In 2010, former senior executives from Google, Yahoo!, Microsoft, and icrossing formed Tallwave, a venture accelerator and management firm that helps entrepreneurs move beyond concept to early stage growth and a successful go-to- market strategy. Tallwave’s portfolio companies include: SyCara, a developer of workflow management, search engine optimization (SEO) tools; ethology, formed to help businesses leverage the most advanced digital marketing strategies; and Cloudmart, a next generation coupon software platform. Tallwave has operational headquarters in Scottsdale, and offices in San Francisco and Los Angeles.