Mobile Mini

Increasing online visibility for the leading provider of portable storage solutions

Summary

We partnered with the storage giant to help them make the most of their digital presence and ensure that customers could find them quickly and easily.

Mobile Mini is the leading provider of portable storage solutions. They market, service, and distribute their products through a network of company-owned branches in the U.S., Canada, and the U.K. Mobile Mini is known for high-quality, safe, and reliable products used by businesses and individuals alike.

Services

Tallwave set up and provided reports on a branch-by-branch level, helping the corporate office prioritize struggling branches based on rankings, traffic, and conversions.

Challenge

While Mobile Mini’s storage units could be seen just about anywhere, their actual branch locations were much harder to find.

Mobile Mini’s network of branch locations serves customers who make their rental-buying decisions based on convenience, reputation, and customer service as the primary factors.

Unfortunately for Mobile Mini, they had massive data inconsistencies — both internally and externally — when it came to local search. With little-to-no visibility for branch locations, customers struggled to connect with anyone local that could help them. Making matters worse, Mobile Mini couldn’t prioritize the tactics of how to solve the issues at a market-by-market, branch-by-branch level.

Approach

In order to fix this, Mobile Mini needed help optimizing their local search to provide a streamlined, trackable customer experience.

Mobile Mini partnered with our local search team to prioritize and implement the necessary changes to ensure that prospective customers got what they needed and wanted in their journey.

This included organizing and structuring all internal and external data for all branches, including clearing up old or inaccurate data. We claimed and optimized major local business listings based on influence of the local directories, and uncovered niche directories based on geography and industry that we also claimed and optimized.

Additionally, we set up and provided reports on a branch-by-branch level, helping the corporate office prioritize struggling branches based on rankings, traffic, and conversions. We regularly reviewed this reporting to assist in managing and cultivating positive reviews, while also optimizing location pages on-site for better organic and local search. We also did research for content recommendations based on competitor activity, consulted on branch-level social media initiatives, and successfully connected online metrics to actual sales via phone call conversions and online transactions.

Traffic Increase

0 %

Leads increase

1 %

Local Search ROI

1 x

results

Our work paid off — we increased their local search traffic across the board.

In our first engagement, Tallwave increased Mobile Mini’s local search traffic by 138% year-over-year, and local search leads (online) by 131% year-over-year, with a local search ROI of approximately 20X for the engagement.

We now partner with Mobile Mini across several different service lines, and have helped them increase their online visibility.