The world as we know it has changed forever. Or has it?
The world as we know it has changed forever. Or has it?
CX – or customer experience – defines how people feel about brands and businesses. It’s the impression a brand leaves on a person. It encompasses every stage, conversation, and interaction that takes place across a variety of channels. CX ultimately informs and drives customer acquisition, retention, loyalty, and advocacy.
Our purpose as a company is to be a force of unstoppable momentum.
CX – or customer experience – defines how people feel about brands and businesses. It’s the impression a brand leaves on a person. It encompasses every stage, conversation, and interaction that takes place across a variety of channels. CX ultimately informs and drives customer acquisition, retention, loyalty, and advocacy.
Now that our Dallas office is open for business, we’d like to introduce you to the Tallwavers ready to shake things up and make waves for clients, new and old.
CX – or customer experience – defines how people feel about brands and businesses. It’s the impression a brand leaves on a person. It encompasses every stage, conversation, and interaction that takes place across a variety of channels. CX ultimately informs and drives customer acquisition, retention, loyalty, and advocacy.
Brainstorming isn’t always easy. Here’s how to brainstorm for innovation with a few of our favorite brainstorming activities.
CX – or customer experience – defines how people feel about brands and businesses. It’s the impression a brand leaves on a person. It encompasses every stage, conversation, and interaction that takes place across a variety of channels. CX ultimately informs and drives customer acquisition, retention, loyalty, and advocacy.
If you want to grow your business, working with both your in-house team and a partner can help you meet your goals.
Do you understand the differences between UX and UI? See how these crucial elements blend aesthetics with functionality to create seamless digital experiences.
A/B testing is a fundamental practice for marketers and businesses looking to optimize digital experiences and maximize performance. Learn more in our guide.
Persistent problems drain resources and stall growth. With the right root cause analysis methods, tools, and collaboration, you can uncover real issues and build lasting solutions.
Discover how unified SEM metrics help paid and organic search strategies work together. Boost ROI, visibility, and traffic with our expert insights!
First impressions can make or break user trust, engagement, and conversion when it comes to UX design. See how to make the most of these crucial moments by using the 5 Second Test.
Mobile-first responsive design is a design philosophy that prioritizes the mobile user experience.
Are featured snippets part of your SEO strategy? They should be. See how one Tallwave client wins in “position zero.”
Implementing a dynamic marketing strategy lets you deliver impactful, timely messages that truly resonate with your audience.
Are you tired of your ads falling flat? Our blog post reveals the secrets to writing ad copy that converts.
In a world saturated with digital ads and content, personalization in marketing is a powerful tool for cutting through the noise and capturing customer attention.
Discover how authentic brand storytelling can forge emotional connections, foster loyalty, and drive business growth.
Don’t let the horrors of a flawed marketing attribution model haunt your bottom line.
UGC is a powerful tool that can transform how your audience engages with your brand. Learn more about user-generated content.
Understanding the differences between multichannel, crosschannel, and omnichannel marketing strategies is crucial. See how we break it down.
Metrics matter, but not all are created equal. Learn more about actionable metrics vs. vanity metrics and start tracking what matters.
Looking to increase email engagement? Personalization, stand-out design aesthetic, and two-way communication are all key.
Semantic layering improves decision making and positions you for long-term success in the data-driven world.
Discover the essential dos and don’ts for creating a thriving, user-centric e-commerce experience with these expert tips.
Gen Z marketing is rewriting the playbook. See how to reach this unique and invaluable audience with a strategic approach.
B2B thought leadership elevates your brand. Attract leads, generate revenue, and more by establishing yourself as a trusted voice in your industry.
See how we leverage Cognitive Load Theory in UX design to create experiences that are efficient, enjoyable, and minimize user frustration.
This just in: aligning PR and digital marketing efforts creates a powerful strategy for boosting brand awareness.
Green marketing is a powerful way to make a difference for the planet and connect with conscious consumers.
Positive reviews are a goldmine for creating social proof. Master the art of the ask and put this user-generated content to work.
Implementing the right digital marketing strategy can help non-profit organizations reach donors (and save baby gorillas).
Gamification in UX and its impact on user behavior can be a game-changer (pun intended) for driving long-term engagement and success.
By prioritizing a well-maintained data foundation, you’re laying the groundwork for a successful and adaptable business.
Today’s businesses thrive on data, and organizations prioritizing data literacy have a strong competitive edge.
Ready to build an inclusive and accessible app? Learn about the benefits of building an app for everyone.
Explore the use cases for and differences between Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems.
Success rarely happens overnight. See how marginal gains can fuel major growth.
Understanding your “why” and aligning your purpose with your operational practices can unlock true organizational growth.
Have you noticed how Reddit is taking up more SERP real estate than ever? We have, and we investigated.
POV: The customer perspective matters now more than ever.
Voice search optimization helps you create content that resonates with users on the go.
Is your brand’s social media presence a sales machine? It certainly could be! Learn more about social shopping.
Who says social media has to be serious? Our blog post dives deep into the power of humor in engaging your audience!
2024’s crowded media landscape demands a paid media strategy that cuts through the noise and resonates with consumers.
Learn the secrets behind the perfect AI prompt to leverage these generative tools for marketing success.
See how data storytelling can craft a compelling tale and drive actionable insight from the experts at Tallwave.
Your website isn’t just a digital brochure; it’s a powerful tool with the power to shape your business’s success.
Are you ready to checkmate the competition? Check out the grandmaster moves for a winning holistic search strategy.
Microconversions are small actions that signal user interest and pave the way for bigger wins.
Is love written in the code? 💖
See the surprising connection between dating apps and search engines, and how you can master both.
Online chatter alone won’t build lasting brands, but leveraging SEO and influencer marketing together might.
Is cloud security management part of your information technology strategy? It should be. Keep your data safe with these best practices.
Preparing for long-term SEO success requires proactive, data-driven, and user-centric approaches in 2024.
See how GA4 metrics capture user engagement and offer more accurate insights than its predecessor.
You might think of multichannel marketing like a single-round sparring session. Omnichannel marketing is more like a multi-round professional prize fight.
Let’s raise a glass to the past and look ahead to a bright future as we review how a great 2023 set the foundation for an even better 2024.
The business value of great design: Part 3
The business value of great design: Part 2
The business value of great design: Part 1
The cold, hard truth is undeniable: Just like an iceberg, data centricity goes much deeper than meets the eye. Learn more from data experts at Tallwave.
See how brands can ring in the holiday season with a friction-free, customer-centric experience.
Discover why classifying marketing as an operating expense (OpEx) offers many advantages.
Beware of over-indexing on bottom-of-funnel marketing! Explore the intricacies of full-funnel marketing strategy and its undeniable impact on the customer journey.
Are you working from a persona playbook? Drive customer engagement and boost your business’s success with valuegraphics.
The customer experience is in decline and it’s hurting your business. Learn about uncovering siloed structures, automation pitfalls, and data chaos.
Learn how clear communication, shared language, and collaboration can supercharge your organization’s success. Explore actionable strategies to foster alignment and boost innovation.
SEO, AI, and SGE are three of the most important digital marketing technologies today, and they’re all becoming inseparably linked.
Taylor Swift and Travis Kelce’s budding relationship teaches marketers a lot about tapping into new audiences, the power of storytelling, and the importance of evolving their strategies.
Today’s consumers demand autonomy, personalization, conversational customer service, and immersive CX. See how great customer portals do it all.
Regardless of your industry or vertical, harnessing the power of data is indispensable to improving strategy and enabling growth.
Social media and SEO might seem like apples and oranges, but they’re more intertwined than you might think.
The entire healthcare industry depends on data, but requirements for tracking technologies shifted in 2023. Learn more about HIPPA-compliant healthcare web analytics.
Love is in the air when strategies collide. Learn more about what happens when paid media and CRO marketing come together.
The COVID-19 pandemic sent the world into an economic tailspin. Mass furloughs and layoffs resulted in increased consumer anxiety and decreased consumer spending—retail sales sank 22% only to rebound to 16% higher than pre-pandemic levels in just a few months. Supply chain disruptions and misalignments led to increased costs across industries. Gas prices fell 50% in early 2020 only to surge 160% in early 2021. Fueled by a buying frenzy, housing costs rose around 18% but are starting to reverse as interest rates climb, increasing monthly mortgage costs by over 40%. And then there’s inflation… It’s been an economic rollercoaster.
Instagram’s recent changes have sparked outrage by many users, including Kylie Jenner who has over 301 million followers. The recent changes Instagram has rolled out have prioritized “recommended videos,” filling users’ feeds with videos from accounts that aren’t relevant to the user instead of content from accounts they follow. Instagram is also pushing out video reels instead of photos, which means a lot of content goes unseen by users, further upsetting content creators and users alike.
What should companies be doing, both in the near term and the long term, to set themselves up for success in an increasingly data privacy-focused world? We’ve got recommendations to help you make the right moves now to protect data integrity and continuity in the face of forced migration away from Universal Analytics and to evolve your data privacy strategy for the long run.
Universal Analytics sunsets on July 1, 2023. New data will not be collected and you will only have six months of read-only access to your previously processed data. Are you ready?
It’s the last day of Women’s History Month—the end of 31 days of commemorating and celebrating over a century of sacrifice, courage, and contributions from women throughout history. While there’s plenty to celebrate, there’s also cause for concern as the hard-won gains made by women in the workplace are at risk.
Increasingly, CX leaders are recognizing that traditional metrics like NPS and CSAT are really lagging indicators that highlight when a problem has already occurred, but offer limited utility when it comes to taking action. Here are 8 signals of distress to look for at key CX make-or-break moments so you can take action before before it’s too late.
The world as we know it has changed forever. Or has it?
Some industries experienced incredible growth during COVID-19. Just because the world is starting to return to pre-pandemic norms, doesn’t mean that growth has to stop.
Understanding what customers are expecting from you is essential to developing products and services that meet their ever-changing needs. A lot of the time, companies gauge customer preferences by the gut feelings of their sales and service staff or executive visionaries. But, there’s a more reliable way to gather this information: research.
If you’re grappling with the impacts of the iOS 14.5 release and ATT enforcement on your Facebook ad campaigns, here are some key considerations and recommendations to help you navigate through the immediate challenges and set a course for a smoother road ahead.
Understanding customer behavior is key when trying to develop strategies to increase customer engagement and accelerate value realization.
Increasing customer engagement is deeply interconnected with your customer nurture strategy and customer experience.
The pandemic forced all healthcare organizations to find new ways to serve employees and patients. Banner Health answered the call with a patient-centered digital marketing strategy that is still yielding great results.
Gaining new customers is only half the battle when it comes to sustaining a healthy business — keeping customers engaged and loyal to your company long-term is just as important. Sometimes, that’s easier said than done, especially considering the changing nature of customer preferences.
Value realization is the moment a customer discovers or recognizes the value of your product or service. Accelerating this moment can turn curious shoppers into long term customers or new users into loyal advocates.
The world is changing fast, and customer behaviors are evolving with it. In order to win and succeed in a fluid environment, brands and businesses must gather the most meaningful data to put action-oriented and results-producing plans together.
When fitness gyms were forced to shut their doors and send members home, they had two options: Lean into digital-first experiences, or throw in the towel.
Design studios can affect all teams and work streams within a business, and can improve customer engagement and the overall experience.
Learn how direct-to-consumer organizations like SimpleTire are strategizing and implementing business with customer experience at the core.
Tallwave was recently recognized for achievements in crafting and implementing excellent customer experiences for clients.
Now that our Dallas office is open for business, we’d like to introduce you to the Tallwavers ready to shake things up and make waves for clients, new and old.
Our purpose as a company is to be a force of unstoppable momentum.
Customer experience mapping isn’t just a trendy term. In 2021, it’s an absolute must-have practice and process for businesses who wish to remain competitive in the modern age.
From contactless services to mindfulness and educational activities, learn how Marriott International is taking their guest experience to the next level in a post-pandemic world.
This past week, our very own Vice President of Strategy Jesus Ramirez sat down with Christine Kettmer, Senior Director of Customer Experience and Innovation for Marriott International, to discuss the future of travel during a Brand Innovators series. It was such a good conversation packed with so many valuable insights, that we decided to dedicate this week’s CX news roundup around the future of travel, as well.
Since Valentine’s Day is this weekend, we’re doing things a little differently. Instead of focusing on the mind and matter of business announcements and advancements that occurred this past week, we’re focusing on the heart.
Huge legacy brands have a lot to deal with right now. Not only do they have to compete with other legacy companies to remain relevant, maintain pocketshare, and earn customer loyalty, but they also have to deal with startups trying to disrupt the status quo.
From giving away money to cultivating safe celebrations and making home grocery delivery even more high-tech, these are the stories our Tallwavers are talking about this week.
The healthcare industry was always going to need to integrate and provide more personalized digital-first experiences for patients. The 2020 pandemic just sped up that demand.
Most Healthcare organizations are struggling with one common challenge: Keeping patients engaged with their services, products and practitioners long-term. But a new company has uncovered a human-centered and data-driven way to fix just that.
What do you get when you combine Zoom, a dairy alternative drink, unscripted comedians & a blind taste test? A new marketing campaign udderly worth talking about.
Your products or services are top-notch and offer something unique to customers in the marketplace but there’s a problem – consumer groups are aging, expectations are rising and you simply don’t understand your audience, anymore.
There were so many big CX-related news stories in the last five days (ahem, did you hear Fitbit was purchased by Google?!), but, alas, it was Sephora, Kia, General Motors and the New Mexico MVD that piqued our team’s interest this past week.
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