Creating a contemporary experience for a strong, timeless brand

Family-owned company, Bunger Steel, is Arizona’s premier steel building and components manufacturer. By creating a single-source steel building manufacturer business, they’ve been able to provide customers with exceptional service and highly-personalized craftsmanship. Like any business, Bunger Steel was looking to grow market share but they knew they needed to build a stronger brand image and industry presence to do so.

Before we could take the brand to new heights, we would need to establish a strong foundation.

Creating a strong industry presence begins with a strong brand foundation. Over the years, Bunger had gone through a number of visual rebrands which resulted in inconsistencies across branding and marketing touchpoints such as collateral pieces, truck decals, staff shirts, and more. Not only were there multiple logos being used, but those logos weren’t standing out against the competition as well as they could. 

So we were challenged with creating a brand that was more contemporary, a more accurate reflection of both the tradition and vision of the company, and ultimately would attract new customers to their website.