Summary
Unleashing the power of accessible analytics
In today’s competitive e-commerce landscape, data-driven decision making is no longer a luxury; it’s a necessity.
Our client, a forward-thinking e-commerce retailer of woodworking tools and machinery, recognized the transformative power of data analytics. However, their existing measurement strategy lacked the depth and granularity needed to understand customer behavior and inform data-driven decisions that would increase sales.
By enhancing their measurement strategy, implementing comprehensive tracking, and building accessible reporting dashboards, we were able to arm our client with actionable data that would inform product strategy, marketing campaigns, customer experience, and overall business strategy.
Services
- Measurement Strategy
- Data Unification and Enablement
- E-commerce and Lead Gen Tracking
- Google Analytics Implementation
- Dashboarding and Data Visualization
- Analytics and Reporting
- SEO