Category: Highlights

AI reshaped how customers choose. Is your 2026 plan ready?

Post author By Jeff Pruitt
Post date July 8, 2025

2026 might feel far off, but your window to adapt is closing fast.

The way customers discover products and services, and decide which brands will earn their dollars, has changed more in two years than in the previous twenty. Generative AI, shifting social platforms, and emerging search behaviors are rewriting the rules, often before brands even notice. Planning cycles haven’t caught up. But the brands that do? They’re already gaining ground.

Growth strategy planning for 2026 in a shifting reality

It’s that time again: spreadsheets, strategy decks, offsites. The strategic planning treadmill is moving fast. Everyone is planning for 2026 right now. But most are planning like it’s still 2022. The world outside your org chart has changed dramatically, and the impact of that change is having an outsized impact on marketing strategies.

The usual suspects—channel plans, departmental OKRs, quarterly lead targets—feel familiar. But they’re colliding with a much bigger disruption: AI is reshaping how customers discover, compare, and decide.

Brand discovery today happens through opaque, shifting systems, and shaped more by algorithms than intention. Discovery now spans AI summaries, social platform algorithms, voice assistants, zero-click content experiences, and aggregated reviews. If you’re not influencing these surfaces, you’re invisible, even before the search begins.

Your customers no longer follow your funnel, they follow their curiosity. And increasingly, that curiosity is shaped by algorithms you don’t control.

Search is the next frontier in the AI evolution

Search still matters, and curiosity still flows. But it’s no longer a simple typed query in a clean Google bar.

It’s an increasingly complex web of competing influences with varying degrees of veracity, including things like:

A confident, final-sounding LLM answer from ChatGPT, one of the 1.8 billion AI-generated responses users consume daily.
A TikTok with no link and no context, yet 51% of Gen Z say they use it as a search engine.
A Reddit thread resurfacing in Perplexity, summarizing your competitor’s edge, often with 100k+ views.
A YouTube video, created by a third party with no affiliation to you, that outranks your homepage in search results.
Hours lost rewriting prompts, scrolling low-quality results, and bouncing between platforms until your customer gives up.

Decisions are made before your brand even enters the conversation. Brands are losing visibility in once-winnable moments of potential brand discovery because they’re still optimizing for a search behavior that no longer exists.

Discovery is fragmented, AI-mediated, and happening at an increasing distance from brand-owned environments. You’re not losing the click and the consideration before it even begins.

From channels to journeys to discovery systems

The most urgent mindset shift for 2026:

Stop planning by channel.
Stop organizing by function.
Start building for how real people discover and evaluate your brand.

Tallwave calls this: Journey-Driven Discovery.

It starts by asking:

How are people encountering your brand in 2025?
What do they see, hear, or compare before they ever reach your site?
How does AI shape their perception before your first impression?
How is the discovery journey likely to continue evolving in 2026 and beyond?

This is no longer theoretical. Social platforms optimize for discovery behavior. Search engines reward experience depth and intent clarity. AI assistants shortcut straight to the “best” answer, sometimes skipping your brand entirely.

Your content is now being used to influence people before they even know your name.

The brands that understand and embrace this shift win before others even know the game has changed.

Learn more about how Tallwave’s discovery process fuels growth.

Forward-looking brands are adapting their approach to growth planning

This isn’t about “trying SEO 2.0.” It’s about rethinking your digital visibility from the ground up. The best brands are already:

Mapping real-world discovery journeys across AI, social, and other search platforms
Implementing content strategies structured for AI summarization, not just crawlability
Investing in digital experience where brand, search, and UX converge
Using simulation tools and generative queries to evaluate how AI surfaces, summarizes, and positions their brand today
Defining and tracking findability through real-world discovery signals, not just keyword rankings or reach metrics

These aren’t thought experiments. They’re live initiatives we’re driving with clients right now to reclaim attention in an AI-first world. This means we’re structuring content and implementing strategies ripe for AI summarization: clear headings, concise value statements, first-party expertise, and schema that reinforces context.

If you’re leading growth strategy, this is the moment to make real change:

Rewire your understanding of “search” think AI interaction, not just query typing
Align content, performance, and experience into one unified growth strategy
Budget for presence, not just paid reach
Be prepared to answer the critical question: What happens when my customer doesn’t come to me, but asks an AI about me?

Call to action: How Tallwave can help you get there

If you’re serious about owning your discovery moment in 2026, here are three ways we can help you prepare to deploy a journey-driven discovery strategy today:

1. AI discovery baseline and competitor benchmark

A 3-week deep dive into how your brand shows up across AI platforms, search engines, and social discovery surfaces compared to your top competitors.

Outcome: Visibility gaps, competitive deltas, and where you’re winning or losing attention that inform discovery-driving strategies tailored for an evolving and increasingly AI-mediated discovery journey.

2. Discovery journey mapping + readiness assessment

We map your real-world customer discovery journeys across AI and LLMs, search, social, and digital touchpoints, and assess how your brand performs at each stage. Using this kind of signal mapping and digital intelligence, we identify where and how your brand is showing up, what’s being surfaced, and how we can build a plan to improve.

Outcome: A discovery journey model highlighting signal strengths, visibility gaps, and prioritized activation paths to improve discoverability.

3. Go-to-market playbook for the discovery economy

Not just insights. A full GTM strategy that connects your content, UX, and AI discoverability into one cohesive roadmap.

Outcome: An actionable playbook to help you compete where your customers are, not where they used to be.

As you’re planning your growth strategies for 2026, let’s make sure you’re planning for the world that’s coming, not the one that’s fading. Let’s map your path, and build the systems that will make you findable, memorable, and chosen. We’re ready when you are.

Tags customer experience, SEO

Data Strategy Digital Marketing Highlights Product Design

Understanding the difference between UX and UI

Post author By Laura Isaacs
Post date April 21, 2025

Imagine stepping into your favorite coffee shop. The atmosphere is warm and inviting, each cozy corner is perfect for conversing with a friend or jamming on your laptop, the interior decor is perfectly Instagramable, and everything seems tailor-made for your comfort and convenience.

This perfect blend of aesthetics and functionality doesn’t happen by accident; it results from meticulous design and thoughtful execution, much like the UI (user interface) and UX (user experience) in digital products. So, sit back, grab a cup of your favorite coffee (I’m really enjoying lavender lattes right now), and let’s look into these crucial elements that make or break the digital experiences and user journeys we encounter daily.

What’s the difference between UI and UX?

Let’s go back to your favorite coffee shop. The ambiance immediately puts you at ease; the lighting is perfect, the furniture inviting, and the menu is a visual treat. This delightful presentation represents excellent UI (user interface). Now, consider how the staff greets you warmly, how quickly you’re served, and how effortlessly you settle into your favorite spot; these details embody outstanding UX (user experience).

In digital product design, UI and UX work together in much the same way, each contributing uniquely to an exceptional digital experience. UI refers to the visual, graphic, and interactive elements of a digital product, focusing on aesthetics like typography, colors, and button styles. It captures attention and guides user interactions through intuitive visual design; much like a thoughtfully designed menu that’s both attractive and easy to read.

UX, on the other hand, is about the overall feel and ease of the experience. It ensures that navigating through a digital product is straightforward, efficient, and enjoyable, helping users achieve their goals with minimal friction. Just as a thoughtfully arranged coffee shop layout creates a seamless experience from ordering to sipping your latte, UX design creates smooth user journeys from first click to final action.

When UI and UX align perfectly, users enjoy digital products that are not only visually appealing but genuinely enjoyable and easy to use.

Learn more about Tallwave’s digital experience design services.

Creating a cohesive experience: How UI and UX overlap and interact

In the digital product landscape, UI and UX are two halves of a whole, each complementing and enhancing the other to create a cohesive user experience. While UI addresses the specifics of a product’s visual and interactive elements, UX focuses on the overall feel and flow of a user’s journey. Their effective integration is crucial for ensuring that a digital product is not only aesthetically pleasing but also functionally seamless.

Here are a handful of ways UX and UI work together:

Visual and functional harmony: Consider a mobile app that is visually stunning with high-definition images and a sophisticated color scheme (UI), paired with a user-friendly interface that allows easy navigation and minimal load times (UX). Here, the visual appeal attracts users and the seamless functionality keeps them engaged, demonstrating the harmonious interaction between UI and UX.
Feedback loops: In a well-integrated UI/UX design, feedback loops help maintain communication with the user. For instance, a “buy now” button that changes color when clicked (UI) combined with immediate purchase confirmation when clicked (UX) reassures the user that their command has been processed. This blend of visual confirmation and functional feedback is essential for a satisfying user experience.
Consistency across all elements: Consistency in design elements like fonts, colors, and layout (UI) combined with consistent performance across different sections of an app or website (UX) create a unified experience that enhances user trust and satisfaction. Users feel more comfortable and confident navigating a product that behaves predictively across all interactions.
Adaptive design: Consider a responsive website that adjusts its layout (UI) for different devices, ensuring that no matter the screen size, the content is easy to read and interact with (UX). This adaptability improves the user experience by making the product accessible and enjoyable on any device, thereby extending the product’s reach and increasing user engagement.
Error handling: How errors are handled is another area where UI and UX intersect. An error message that is clearly visible and designed in a way that matches the aesthetic of the rest of the application (UI), which also provides a helpful, easy-to-understand solution or directs users back on track (UX), turns potential frustration into a positive interaction.

Better together: Why the integration of UX and UI matters

The overlap of UI and UX isn’t just about making things pretty or boosting functionality; it’s about crafting digital experiences that resonate with users at every touchpoint. A product developed with an integrated approach ensures users’ needs are met seamlessly, from first interaction to lasting engagement, delivering experiences that are memorable, satisfying, and genuinely impactful.

To achieve this kind of harmony, design teams rely on strategic methods like wireframing, prototyping, and usability testing. Wireframes set the foundational blueprint for aligning structure and user goals; prototypes bring interactive concepts to life, allowing teams to fine-tune how users will interact with each element; and usability testing validates that both UI and UX are working together effectively to meet user expectations.

When you combine these methods thoughtfully, you don’t just create products that look good—you create cohesive, delightful experiences that keep users coming back and set your product apart in a crowded marketplace.

Creating emotional connections with UI and UX

Both UI and UX profoundly influence user psychology. A well-crafted UI can evoke a range of positive emotions, making users feel calm, happy, or excited. The strategic choice of colors and shapes plays a critical role in influencing user mood and perception. For example, certain colors can enhance usability and make interfaces feel more inviting and user-friendly. Warm colors like orange and yellow create a sense of excitement, while cooler colors like green and blue evoke calmness and relaxation.

UI/UX and cognitive psychology

UX design utilizes principles of cognitive psychology to optimize user satisfaction by making interactions feel effortless and rewarding. A key aspect is managing cognitive load; designs should aim to minimize the mental effort required by users. This makes it easier for them to complete tasks efficiently and with greater satisfaction. Effective UX organizes information hierarchically and utilizes familiar UI patterns, which helps reduce the time users spend learning how to navigate and decreases decision fatigue.

Behavioral psychology in UI/UX

UI/UX design also taps into behavioral psychology to influence user actions and decisions. Employing psychological triggers such as limited-time offers or visual progress bars motivates users to complete tasks. These strategies leverage the human desire to achieve goals, significantly enhancing user engagement and promoting retention.

Incorporating accessibility into psychological considerations

When integrating accessibility into UI and UX design, it’s crucial to address the psychological comfort of all users, including those with disabilities. Accessible design extends beyond physical usability to include the cognitive aspects of the user experience. Ensuring adequate color contrast for readability, enabling seamless keyboard navigation, and providing compatibility with assistive technologies like screen readers and voice navigation tools are key considerations. Content and navigation must be perceivable, understandable, and predictable to ensure that all users can interact with the product effectively, supporting a universally positive user experience.

See how Tallwave uses accessible app design to create experiences that are friendly for all users.

Putting it in action: Signs it’s time to improve UI and UX

By addressing common UI and UX issues, businesses can significantly improve their digital products’ effectiveness and user satisfaction. Metrics and user feedback play essential roles in identifying these issues, guiding the design process to focus on creating solutions that are not only visually appealing but also deeply satisfying to interact with. This approach ensures that digital experiences are accessible, enjoyable, and successful, aligning with user expectations and business goals.

Recognizing the need for better UI design

Inconsistent branding across platforms: If your branding is different on mobile compared to desktop or across different pages of your site, your UI lacks consistency.
Low user engagement: Metrics like short page visits and low interaction with call-to-action buttons can indicate that the UI isn’t engaging or intuitive enough.
Poor accessibility scores: If accessibility tools report poor scores, your UI may not be accessible to all users, including those with disabilities.
Negative user feedback: Direct user feedback or usability testing results that point to confusion or difficulty in using the interface clearly signal a need for UI improvements.

Indicators that your UX needs enhancement

High user drop-off rates: If analytics show that users frequently abandon tasks midway, such as filling out forms or completing purchases, the UX likely needs to be more intuitive.
Low conversion rates: Despite good traffic, if few visitors are converting (e.g., signing up, purchasing, or downloading), the UX may not be effectively guiding them to these actions.
Negative user feedback: Regular comments about the site or app being hard to navigate, frustrating, or difficult to understand suggest UX deficiencies.
Repeated tasks are difficult: If users struggle to perform actions they frequently need to complete, like resetting passwords or updating profiles, it indicates a UX problem.
Low task success rate: If usability tests show that many users cannot successfully complete basic tasks, it’s a clear sign that the UX design needs to be revisited.

We know a thing or three about good design. Check out our three-part series about the business value of great design. It all starts with defining the problem.

Wrapping up: UI and UX are both crucial in digital design

As we’ve explored, UI and UX play crucial roles in creating digital products that are not only functional but also delightful to use. They are like the coffee and the cup; one delivers the core experience, and the other enhances it. And at Tallwave, we excel in weaving these elements together to create superior digital experiences that engage and satisfy on all levels.

Next time you interact with an app or website, pause for a moment and reflect: Is the experience seamless and engaging, or does something feel off? That’s the power of UI and UX at play.

Ready to refine your digital presence with expert UI and UX design? Contact us today, and let’s discuss how we can bring your vision to life with designs that resonate and perform.

Customer Engagement Data Strategy Digital Marketing Highlights

A/B Testing 101: How to optimize your marketing with data-driven decisions

Post author By Stevie LoBosco
Post date March 3, 2025

In the world of digital marketing, making data-driven decisions is key to optimizing performance and improving user experiences. A/B testing is one of the most effective methods for understanding what resonates with your audience, helping businesses refine their strategies and increase conversions. This blog post will explore what A/B testing is, how it compares to similar testing methodologies, why it’s important, and best practices for running successful experiments. Whether you’re testing landing pages, ad creatives, or email subject lines, this guide will equip you with the knowledge to run effective A/B tests and drive meaningful results.

What is A/B testing?

A/B testing is an experimentation method that compares two versions of a digital asset—such as a landing page, advertisement, or email—to determine which one performs better. In an A/B test, traffic is randomly split between version A (the control) and version B (the variant), with performance metrics such as clicks, conversions, or engagement being measured.

A/B testing is widely used across various mediums, including:

Websites and landing pages: Testing headlines, layouts, and CTAs to improve conversion rates
Email marketing: Optimizing subject lines, copy, and send times to increase open and click-through rates
Paid advertising: Experimenting with different ad creatives, headlines, and bidding strategies to maximize ROI
E-commerce and pricing strategies: Adjusting pricing models, discount strategies, and product descriptions to drive sales

How A/B testing differs from A/A testing, A/B split testing, and t-tests

While A/B testing is a widely recognized methodology, it’s often confused with similar testing approaches. Here’s how it differs:

A/A testing: This method compares two identical versions of a webpage or asset to ensure the testing tool is working correctly and that no external factors (such as random chance) influence the results.
A/B split testing: A/B split testing involves testing completely different variations of a digital asset rather than just changing one element at a time. This approach is useful for radical design or messaging changes.
T-tests: T-tests are a statistical tool used to determine whether the observed differences between two groups are significant or due to random chance. A null hypothesis is either rejected or accepted, signaling whether or not there are statistically significant differences.

Why A/B testing is important

A/B testing is essential for businesses looking to refine their marketing strategies and optimize user experiences. Here’s why it matters:

Data-driven decision making: Eliminates guesswork and allows marketers to base decisions on data-backed user behavior
Increased conversions: Helps identify which variations lead to more sign-ups, purchases, or other key actions
Enhanced user experience: Testing different elements ensures that content is engaging and user-friendly
Cost efficiency: Optimizing existing assets can yield better results without additional ad spend or resource investment

But first: A strong analytics foundation

Before conducting A/B testing, it’s essential to have a strong measurement and analytics foundation in place to ensure accurate, actionable insights. Without reliable tracking, you risk basing decisions on incomplete or misleading data, which can lead to ineffective optimizations. A robust analytics setup helps define clear success metrics, segment audiences appropriately, and detect external factors that may influence results. Additionally, proper data collection ensures statistical significance, reducing the chances of making decisions based on random fluctuations rather than meaningful patterns. By establishing a solid measurement framework, you can maximize the impact of A/B testing and drive continuous improvements with confidence.

How A/B testing works

Conducting an A/B test involves several key steps:

Set clear goals: Define what you’re testing and what success looks like. For example, an e-commerce company may set a goal to increase purchase rates.
Develop a hypothesis: Identify what change you believe will impact performance and why. In our example, the hypothesis might be: “A green “buy now” button (currently blue) will stand out more and encourage more users to complete a purchase.”
Create variants: Design an alternative version (B) while keeping all other variables constant. In this case, version A (the control) has a blue button while version B (variant) has a green button.
Split traffic randomly: Use an A/B testing tool, like AB Tasty or VWO, to randomly assign users to either version A or B. Our tool will show half the visitors to the product page with a blue button, while the other half will see the green button.
Measure performance: Track metrics like engagement, conversions, or revenue to determine which version performs better. We might track the percentage of users who click the button and proceed to checkout.
Analyze and implement results: Validate the statistical significance and apply insights to future tests. If the green button significantly outperforms the blue button, we will implement this change permanently and move on to testing other elements.

Common testing elements

A/B testing can be applied to various aspects of digital marketing, including:

Copy and messaging: Testing headlines, email subject lines, or ad copy
Calls-to-action (CTAs): Experimenting with different button colors, placements, or wording
Page design and layout: Adjusting the structure, navigation, or design elements
Images and visuals: Comparing different product images, videos, or graphics
Pricing and offers: Testing discount strategies, free shipping options, or subscription models

Best Practices for A/B Testing

To maximize the effectiveness of A/B testing, follow these best practices:

Test one variable at a time: Isolating a single change ensures clear insights into what drives performance
Ensure a large enough sample size: Running tests with too few users can lead to unreliable results
Run tests for an adequate duration: Ending a test too early may lead to misleading conclusions
Use statistical significance: Ensure that results are not due to random chance before making decisions
Avoid bias and external influences: Factors like seasonality, device type, or audience segmentation can impact results
Continuously iterate and optimize: A/B testing should be an ongoing process, not a one-time effort

See how Tallwave helped an e-commerce company double its revenue in just three months through iterative marketing experimentation.

Test, iterate, succeed

A/B testing is a fundamental practice for marketers and businesses looking to optimize digital experiences and maximize performance. By understanding the methodology, differentiating it from similar tests, and following best practices, you can make data-driven decisions that drive measurable results. Whether you’re improving website conversions, refining ad campaigns, or optimizing email marketing, A/B testing provides valuable insights that lead to continuous improvement. Ready to start testing? Let’s talk!

CRO Customer Engagement Highlights Paid Media Reaching New Customers SEO Strategy

Marketing channel strategy: Multichannel, crosschannel, and omnichannel explained

Post author By Stevie LoBosco
Post date October 7, 2024

This morning you might flip on the TV and listen to a news segment broadcasting from New York City, then open your laptop to respond to some emails from your coworkers in the London office. By lunch, you need a break and, while scrolling through your sister’s study abroad pictures from Spain on Instagram, decide you really need to purchase those new Nikes you’ve been eyeing. They’re shipping from Seattle, but they’ll be at your doorstep in Phoenix by noon tomorrow. In the evening, you call your parents in Chicago for a quick chat. Today, we are more connected than ever. And our marketing channel strategies should be too.

Terms like multichannel, crosschannel, and omnichannel marketing get tossed around a lot, but understanding the nuances between each of these strategies can be challenging. Each strategy offers unique benefits and caters to different business goals and customer needs. In this blog, we’ll explore the key differentiators of each marketing channel strategy, helping you navigate this complex terrain and choose the right approach to maximize your marketing effectiveness.

Multichannel marketing: Mutual independence

Multichannel marketing is probably the most simplistic of these three digital marketing strategies. It involves marketing across a number of channels, which operate independently of each other. Most marketers are doing this, whether they realize it or not.

Example of a multichannel marketing strategy

Barbara’s Beach Beanies has a communications team responsible for email strategy, a social media team responsible for Facebook strategy, and a performance marketing team responsible for paid search ads. These teams manage their strategies independently and do not communicate with one another.

Advantages of a multichannel marketing strategy

Wide reach: Marketing across multiple channels, regardless of coordination, will increase the number of people you reach and the frequency at which you reach them.
Flexibility and speed: Because each channel operates independently, the responsible team does not need to consult other teams before making decisions. They can move swiftly and pivot quickly.

Disadvantages of a multichannel marketing strategy

Inconsistent user experience: Because a multichannel marketing strategy does not consult with other teams, that means that your marketing emails might have a very different look and feel from your paid ads, which might have a very different look and feel from your website in a siloed organization. This can leave potential customers feeling confused and mistrustful.
Tracking difficulties: Without understanding what other teams are doing, it will be difficult to understand the impact that other channels have on one another. For example, if a user clicks through a paid search ad and makes a purchase, the paid search team might take credit for that conversion, but that customer’s journey may have actually been initiated by a marketing email or an organic social post. Attributing that purchase only to paid search wouldn’t accurately represent the impact of the other channels in the mix.

Crosschannel marketing: Coordinating and complementing

Crosschannel marketing takes multichannel marketing a step further by using those multiple channels in a coordinated manner to enhance the customer journey. In this strategy, the channels work together and complement each other with an emphasis on customer experience and the transition between channels.

Example of a crosschannel marketing strategy

A potential customer clicks into a marketing email from Animal Accessories, Inc. showcasing flamingo flip-flops (among other animal footwear), is sent to a flamingo flip-flop landing page, and after leaving without making a purchase, is served retargeting ads for flamingo flip-flops. Despite the various touch points across multiple channels, the user is served consistent content across all those channels.

See how we used a crosschannel marketing strategy to help 70K+ students rebuild socioemotional skills and address learning loss in the wake of the COVID-19 pandemic.

Advantages a crosschannel marketing strategy

Improved engagement: Consistent content and messaging throughout the user journey is more likely to resonate and drive action. If that content has been personalized based on past behavior, it is even more likely to increase engagement.
Better understanding of customer behavior: When we look at customer behavior across multiple channels, we get a better view of what channels helped generate awareness, which got the customer to engage, and which got them to convert. These insights better inform full-funnel marketing strategies and provide more accurate reporting.

Disadvantages a crosschannel marketing strategy

Robust tracking requirements: An appropriate attribution model is necessary to measure how these channels work together. This can require more complex analytics support to properly set up tracking.
Complex coordination: Coordinating channels means collaborating closely with other teams. This can often result in technical restrictions, slower decision-making, and more hurdles to navigate.

Omnichannel marketing: Overall integration

Omnichannel marketing is the king of marketing channel strategies. It represents a unified, customer-centric approach across all channels, online and offline. Omnichannel marketing strategies aren’t easy to execute, but they significantly elevate the customer experience and improve a brand’s ability to drive results.

Example of an omnichannel marketing strategy

Fragrances 4 Frogs has an app that allows customers to scan items for more information while they’re in store. Purchases made in store will show up in their app so customers can keep track of what products they love.

Advantages of an omnichannel marketing strategy

Enhanced customer experience: A seamless and consistent experience with smooth transitions across all touchpoints—whether shopping online, using a mobile app, or visiting a physical store—makes it easier and more enjoyable for customers to interact with a brand.
Improved loyalty and retention: Maintaining a unified message and brand voice across all channels ensures that customers receive coherent and reliable information, which helps build trust and a stronger connection to the brand. Additionally, omnichannel strategies often include loyalty programs directly aimed at encouraging repeat purchases and long-term customer retention.

Disadvantages of an omnichannel marketing strategy

Advanced technology and data integration needs: An omnichannel marketing strategy requires sophisticated technology and robust data integration to operate effectively. This often requires specialized resources and monetary investment, which can be a barrier for smaller businesses.
Complex implementation and management: The complexity of an omnichannel strategy demands significant time, effort, and skilled personnel to manage and maintain. Additionally, it requires coordination and collaboration across many teams and platforms, which can itself be challenging and impact overall efficiency and effectiveness if not done well.

Choosing the right marketing channel strategy

Understanding the differences between multichannel, crosschannel, and omnichannel marketing strategies is crucial for choosing the right strategy, or combination of strategies, for your business. By carefully considering your business’s goals, resources, and customer preferences, you can select the most effective channel strategy or strategies to engage your audience, improve customer satisfaction, and drive long-term loyalty. Not sure where to start? Tallwave’s integrated digital marketing team specializes in coordinating and implementing these various marketing strategies. Let’s talk.