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Continuing Our Growth Story By Joining the Dallas Market

Momentum is movement. Momentum is change. For our clients, we aim to create positive momentum in the form of improving their customer experience, growing their business, or disrupting their marketplace.

 

For Tallwavers, positive momentum can be found in the ways we push ourselves to grow – personally and professionally.

 

Momentum never stops. It evolves with every experience we have.

 

Now, we’re adding to our growth story by bringing our customer experience design services to Dallas’s robust business and tech ecosystem.

 

Read the official press release

Proprietary processes, tools, and tailored services enable Tallwave to deliver repeatable and actionable outcomes for clients.

What does Tallwave uniquely bring to the Dallas market?

Our empathetic and client-first attitude. We partner with stakeholders and change makers within companies to help them achieve the results and ROI they need to exceed expectations and defined KPIs.

 

Additionally, we bring a team of diverse designers, researchers, brand developers, marketers and strategizers who break down barriers to accelerate growth and deliver unparalleled customer experiences. By utilizing human-centric design practices, Tallwavers aim to win the hearts and minds of our clients’ customers. They lean into their own personal and professional experiences to challenge convention and offer fresh perspectives to drive fast results.

 

Lastly, the expansion brings “The Tallwave Way” to the Dallas market. Our proprietary processes, tools, and tailored services enable us to deliver data-backed repeatable and actionable outcomes for clients. Our guiding principles – to lead with empathy, curiosity, and humility – and heart, mind, matter ethos enable us to creatively solve for specific needs.

 

Also read: Tallwave Takes Texas: Meet the Dallas Team

The Tallwave Way

How does Tallwave’s expansion into Dallas benefit current and future employees?

Tallwave is a fast-growing company, so we’re always looking to add great people to the team who think beyond the ask and possess a growth mindset. Although we offer remote work and flexible office hours to all employees, we believe it’s still important to provide a safe space where employees can go to focus, connect, and work together, as needed. It also presents a promise of even more room for growth as our Dallas office and other geographies grow.

View open positions

What else should business leaders in the Dallas market know?

Companies are often wrestling with one of three situations – they’re looking to grow market share, they’re looking to disrupt their market, or they’re trying to stave off disruption. We have integrated solutions specifically designed to help these situations.

Interested in seeing some of our work?

Check out the case studies below:

Are you in Dallas? We’d love to grab coffee, virtually or socially distanced. Email us at Dallas@Tallwave.com or send us a message via our contact form.

Categories
News

This Week in CX: Nat Geo Goes Extinct, Salesforce Gets Some Slack & More

What a week for our inaugural blog of “This Week in CX!” Industry publications were busy covering numerous acquisition and merger announcements, digital advancements in AI/AR, omnichannel user experience updates, and new innovative products created to serve a socially distanced world.

 

While it was hard to choose just four, these are the stories that got our Tallwavers talking and all CX connoisseurs and designers should know. 

CX – also known as customer experience – defines how people feel about brands and businesses. It encompasses every stage, conversation and interaction that takes place over time and across a variety of channels and ultimately informs and drives customer acquisition, retention, loyalty, and advocacy.

Verizon Unleashes a New Replacement for Third Party Cookies 

Shock coursed through the publishing and advertising worlds in early 2020 when Google announced its plans to ban cookies. Before media traders could even finish asking, “what do we do?”, companies were working on building alternative tools to replace the default online targeting tactics. On Tuesday, Verizon announced the launch of their solution: ConnectID, a unified ID that “helps advertisers buy, measure and optimize ads while enabling publishers to manage, monetize and navigate audiences – all without third party cookies.”

 

Fueled by direct relationships with their 900 million global consumers, a diverse IDgraph that runs on 200 billion content-based data signals daily, and a full-stack DSP and SSP. ConnectID provides nearly 900 billion customer touchpoints and is already receiving praise from brands, including Newsweek and Adstra. 

 

“Necessity is the mother of innovation,” says Dallas McLaughlin, our Director of Performance Marketing.  “In my opinion, cookies are an archaic technology. There’s all this panic around the idea of cookies going away. It does a great job at driving article clicks, link shares, and driving fear across clients, but the reality is that most modern agencies and media buyers aren’t — or shouldn’t be — heavily reliant on cookies anymore.”

 

Instead, Dallas suggests more consistent and insightful forms of tracking be used, like persistent logins, mobile device ID technology, and businesses leveraging their first-party data (CRM, POS) for targeting. 

 

“Cookies are one source of data among a sea of data points. When they go away, it will go largely unnoticed to the media agencies that have already advanced their tracking and targeting well beyond what cookies offered. After all,” he says, “media buying is a giant game of cops and robbers. Tracking and targeting technology will always out-pace rules and regulation. As cookies and any future technology gets regulated away, better, more advanced technology will quickly take its place.” 

National Geographic Introduces Interactive AR Instagram Filter as New Form of Experiential Content

National Geographic also released something new with an archaic twist – an interactive AR experience that allows people to see what Spinosaurus, Deinonychus and Yi Qi dinosaurs looked like based on new information uncovered by recent discoveries. Available as a filter only on Instagram, the unique content flips the script on the selfie-filter culture and offers an augmented storytelling experience to reach and engage new audiences – and it was smart.

Also Read: How a Powerful Brand Works as Insurance

“With so much competition within newsfeeds and stories, brands continuously need to find new ways to engage with their audience and learn how to use available technologies to do so,” says our Manager of Content Strategy Holly Ringerud. “The more that brands use interactive videos, VR, and AR experiences to bring their ideas to life, the more their competition will work to surpass those experiences. Brands that aren’t embracing interactive content should pay attention because they risk getting left behind.”

 

But how can brands who’ve yet to venture into the world of audio and video content, let alone AR, enter the arena? “Start small!” Holly advises. “Video doesn’t require expensive production to be effective. If it’s a good idea, short, simple videos or animations can be just as attention-grabbing.”

Instagram Announces a New Keyword Search Tool

While we’re on the topic of Instagram, this news is a tad older but keyword search has arrived, no hashtags required. That means when users search for something like “CX tips,” posts that feature said tips will surface even if they don’t have the hashtag #cxtips in the caption, username, bio, or comments.

 

“It opens so much opportunity for SEO,” says Tallwave’s Content Optimization Specialist Anna Fiorenza. “The option to add alt text within advanced settings has been around for a long time, but hasn’t had much value without the ability to search for keywords. It will be important to monitor if and how users interact with this new feature, but there is a chance that this type of capability could turn Instagram into an experience more like Pinterest.”

 

For now, the keyword search functionality is available in the UK, US, Ireland, Australia, New Zealand, and Canada. It is currently optimized to only surface results for terms, topics, and keywords that fall within Instagram’s community guidelines, so if you’re searching for content on vaccines or the recent presidential election, you might want to search somewhere else.

 

Also Read: Social Media Mission Statements: What Are They & How Do They Help Your Social Strategy?

Salesforce Acquires Slack

Last but not least, we couldn’t ignore the story of the week: Salesforce acquired Slack – or as our Partner and Executive Vice President put it, “Bad CX buys good CX.”

Slack announcement from Salesforce Instagra

Paying $27.7 billion, Salesforce co-founder and CEO Marc Benioff called the purchase “a match made in heaven,” saying, “Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.”

 

While opinions of the acquisition varied, Robert says it shouldn’t come as a huge surprise. “It’s a common situation. A software company needs to grow, they acquire a software company with new capabilities to expand their footprint.” The transition ahead, however, may be a bit bumpy ride. “Often companies clip those new capabilities onto their existing product without really mapping the CX and UX first. The next thing you know, your product is a Frankenstein that no one really likes, needs tons of customer support, and is underutilized by customers.”

 

Well Salesforce, if you need help building an integrated roadmap for strategically planning and executing the next chapter of your digital transformation, you know who to call.