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Prepare, Survive, Thrive: CX Strategies to Recession-Proof Your Business

Post author By Caroline Meehean
Post date November 18, 2022

The COVID-19 pandemic sent the world into an economic tailspin. Mass furloughs and layoffs resulted in increased consumer anxiety and decreased consumer spending—retail sales sank 22% only to rebound to 16% higher than pre-pandemic levels in just a few months. Supply chain disruptions and misalignments led to increased costs across industries. Gas prices fell 50% in early 2020 only to surge 160% in early 2021. Fueled by a buying frenzy, housing costs rose around 18% but are starting to reverse as interest rates climb, increasing monthly mortgage costs by over 40%. And then there’s inflation… It’s been an economic rollercoaster.

News

Do You Hate the New Instagram Update? You’re Not Alone

Post author By Tallwave Team
Post date August 22, 2022

Instagram’s recent changes have sparked outrage by many users, including Kylie Jenner who has over 301 million followers. The recent changes Instagram has rolled out have prioritized “recommended videos,” filling users’ feeds with videos from accounts that aren’t relevant to the user instead of content from accounts they follow. Instagram is also pushing out video reels instead of photos, which means a lot of content goes unseen by users, further upsetting content creators and users alike.

Strategy

What’s the Big Deal with Consumer Data Privacy?

Post author By Tallwave Team
Post date August 2, 2022

What should companies be doing, both in the near term and the long term, to set themselves up for success in an increasingly data privacy-focused world? We’ve got recommendations to help you make the right moves now to protect data integrity and continuity in the face of forced migration away from Universal Analytics and to evolve your data privacy strategy for the long run.

Strategy

GA4 Implementation Strategies and Solutions: 5 Key Questions to Prepare You for Migration

Post author By Tallwave Team
Post date August 2, 2022

Universal Analytics sunsets on July 1, 2023. New data will not be collected and you will only have six months of read-only access to your previously processed data. Are you ready?

Make or Break Moments

Helping Clients Win inMoments that Matter There’s no better testament to our ability to be a force for unstoppable momentum than the success of our clients. Whether it’s optimizing the purchase experience, enhancing the post-purchase journey, or refining how organizations deliver a consistent customer experience, here’s how we’ve helped companies across the spectrum break down […]

Service Blueprinting

Service Blueprinting Creating a unified vision and strategy forcustomer experience transformation to fuelorganizational growth. What is Service Blueprinting? The term “service blueprint” refers to the visualized output of a structured, multi-phased process to analyze, understand, and map the confluence of the people, processes, and systems involved in delivering a specific service or experience. Where customer […]

Customer Journey Mapping

Customer Journey Mapping Helping brands know their customers better tocreate truly customer-centered experiences. What is Customer Journey Mapping? Customer journey mapping is a process through which a company explores the different paths a prospective customer might follow to go from awareness to consideration, conversion, and usage of a product, service, or brand. Where service blueprinting […]

Approach

How we work No matter the nature of our work, our process helps us quickly create value for your business by striking a balance between big-picture goals and near-term wins. Doing better together We understand ambition like no other. Ambition is being maverick enough to take big swings but thoughtful enough to do it with […]

Home

Ambitious goals require an ambitious agency. When it comes to ambition, the best way to chase it is with partners who embrace it. Ready to get started? About Us We’re a curious, competitive group of data-driven marketers, designers, and creative problem solvers who move fast to help our clients achieve their most ambitious goals. We […]

Strategy

Make Way for Mom: Why Better Employee Experiences for Working Mothers Is the New Competitive Advantage

Post author By Tallwave Team
Post date March 30, 2022
No Comments on Make Way for Mom: Why Better Employee Experiences for Working Mothers Is the New Competitive Advantage

It’s the last day of Women’s History Month—the end of 31 days of commemorating and celebrating over a century of sacrifice, courage, and contributions from women throughout history. While there’s plenty to celebrate, there’s also cause for concern as the hard-won gains made by women in the workplace are at risk.

Tags brand content, business strategy, covid-19, customer experience design, customer journey mapping, empathetic marketing, product development, revenue growth

Bunger Steel